The greater authority a person or brand is perceived to have, the better the chance of being able to exert influence in the marketplace or community.
In a world where people do their homework online before doing business with you, how do you stack up? Do you have visibility?
What we publish to our social channels — micro-content — can have a tremendous impact on how people perceive, and ultimately interact with your brand.
The term thought leadership, and by default, ‘thought leader’ – has been rendered meaningless in recent years.
The term thought leadership, and by default, ‘thought leader’ — has been rendered meaningless in recent years.
Why don’t more business professionals commit publicly to an online publishing project on the side? I’m talking about a ‘branded’ web passion project.
Anyone can leverage social media’s ‘digital steroids’ to muscle up their networking efforts. But to do it in a strategic way, takes focus.
Embarking on a strategic thought leadership marketing program for your professional brand can be a great move career-wise. Here's how to do it
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