Aquent Aquent

Basics of Social Media ROI

Basics of Social Media ROI image
Basics of Social Media ROI

Return On Investment (or ROI) when it comes to social media isn’t easy to measure. How many consumers used the coupon you tweeted last week? Sure, the company’s Facebook page looks neat, but what kind of dollars is it bringing the business? Thankfully, Olivier Blanchard, a Principal at BrandBuilder Marketing, created this humorous little presentation to go over the basics of measuring ROI.

Ah, ’70s sci-fi never looked so groovy….

Comments

comments powered by Disqus

Recent Posts

The age of VR Marketing image

The age of VR Marketing

VR has been hailed as ‘the next big thing’ for a while now, but what is actually happening in the world of VR now, and how does it apply to marketing?