Aquent Aquent

Good Marketing - Marketing for Social Good

Good Marketing - Marketing for Social Good image
Good Marketing - Marketing for Social Good

Presented by: Nancy Goldstein, Chief Strategist, Compass(x) Strategy

Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company's ability to market social good successfully.

View webinar

Comments

comments powered by Disqus

Thank you!

An Aquent representative will be in touch with you shortly to learn more about how we can help.

You can also call us during regular business hours at 855-767-6333 and we'll be happy to help.

In the meantime, stay connected with us via:

Oops!

We're sorry, but we could not send your message. Please try submitting the form again.

Please try again

Looking to hire or learn more?

Full Name
Contact Information