In part two of this three part series, Hannah discusses how to make your content work harder as well as how to measure content success:
- Set goals and track your content
- Expand your content’s reach
- How to use influencer outreach and amplifier sites
- Remove barriers to your content
- Optimise content with social share buttons and re-targeting pixels
Be sure to watch the whole video here.
If you missed last week’s interview, you can still hear her explain Why Your Mobile Site is Holding You Back.
And if you check back next week, we'll have Hannah's final interview on content management!