Aquent Aquent

How to Boost Your Online Content

By Emily Varns

At the recent On The Edge Digital event in London we were lucky enough to get a few fantastic interviews with the content strategist at Distilled, Hannah Smith.

In part two of this three part series, Hannah discusses how to make your content work harder as well as how to measure content success:

  • Set goals and track your content
  • Expand your content’s reach
  • How to use influencer outreach and amplifier sites
  • Remove barriers to your content
  • Optimise content with social share buttons and re-targeting pixels

Be sure to watch the whole video here.

If you missed last week’s interview, you can still hear her explain Why Your Mobile Site is Holding You Back.

And if you check back next week, we'll have Hannah's final interview on content management!

About Author

Emily Varns manages the Aquent UK's marketing team, working on all areas of the companies' marketing from events and creative campaigns to email and content marketing. 

With over 17 years in the creative & marketing space, she has worked both agency side and in-house, and is a great enthusiast of all things creative and digital.

Specialities:
- Development and implementation of the European brand strategy
- Planning and execution of strategic creative campaigns
- Sales and marketing alignment

Author's Website

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