After the Creative Portfolio Review event we hosted in January, we thought we would share some creative industry advice on how to give your portfolio a complete make over to give it the wow factor needed for a great interview.
WHO IS THE TARGET MARKET/AUDIENCE
A portfolio should reflect the capabilities of the role you are applying for. The person that is looking through it has to decide on hiring you based on your ability to clearly demonstrate your skills for the role required, not based on how much variation, effort or amount of work you have acquired during your career. Make your selection count.
MAKE EVERY SECOND COUNT
Mediocre work does not cut it at an interview. Show the strongest piece and the biggest brands. Take out any pieces that you are unsure about.
WHAT IS YOUR CORE STRENGTH
Are you a designer, conceptual artist, art worker or digital marketer?
Define what you do. Make a clear distinction of what your best creative skills are and make sure your portfolio reflects these skills clearly.
Show your background thinking and the development process of your ideas and designs. Where did your inspiration come from? How was your idea developed and what was the journey from concept to implementation?
CREATE DIFFERENT PORTFOLIOS FOR DIFFERENT SKILLS/ROLES
If you do have different creative skills that’s great. Create different portfolios for each of these areas. That way, you are ready to present your skills to the right person without distracting them with other pieces that aren’t relevant to the job spec.
Need we say more? An email address is ideal. If you happen to lose your portfolio at least you can be contacted directly.
What’s the best format? Digital or print? A3 or A4? iPad or laptop? The fact is if your work is strong it will translate on any format. However, it is good to have a responsive designed portfolio online, and it is advisable to have printed pieces as back up. It’s also important to have your work backed up on a USB key. Think about the role you’re applying for. If it’s a 3D design position then an interactive portfolio on an iPad makes it look slick. If it’s for a packaging or print position then a printed finished piece is most relevant.
KEEP IT FRESH
Just because you updated your portfolio 6 months ago doesn’t mean it couldn’t get dusted off and do with a little refreshing. If you have time create your own projects to keep you on top of the competition. Try online courses to enhance your skills and give you an extra boost. Check spelling and grammar of your C.V and portfolio. Take advantage of CV and portfolio clinics to get other expert opinions.