While virtual reality has long been sweeping users away into completely different worlds, augmented reality is staking its claim on the space that exists between the real world and the computer-generated one. Brands are now using WebVR to create immersive, personalised experiences for customers right in the browser, fostering authentic interaction between customer and brand.
Here’s how to make the most of this trend in 2019.
Use WebVR for rapid prototyping
WebVR unlocks endless possibilities for not just immersive end-user experiences, but also rapid prototyping. Since the creation of AR and VR experiences is easier than ever, so is browser-based prototyping. Rapid prototyping can drive innovation, encourage iteration, garner internal stakeholder buyoff, accelerate the time to market and improve the final product for the customer.
Make sure your AR/VR strategy makes sense in your customer journey
Don't become so captivated by this newly accessible technology that you forget to prioritise the customer experience. Designers, developers and digital marketers should work closely to develop the experience according to customer analytics and not just rely on the allure of this exciting technology. Augmented and virtual reality both have the most impact when they address a specific customer need or enhance the customer-brand connection.
Remember that design is critical to the experience
Because AR and VR experiences are even more immersive than regular standard digital touch points and much more customisable to the individual user’s wants and needs, design is more important than ever. If your mixed-reality experience fails it can reflect badly on your brand as a whole, which means customers may be less inclined to interact and less likely to complete a purchase or take another desired action. The best AR and VR experiences are successful because designers and developers have focused on every little detail and user tested until it was flawless.
Want to know the other trends you need to be aware of for the coming year, plus insights from industry experts on how they’ll affect your work? Download our 2019 Trends whitepaper for free today!