A webcast with Arnold Ma from Qumin, on how marketing has changed in China during the pandemic and now as they emerge from the other side.
Watch the short video to find out what innovations they saw, how consumer behaviour changed, what key things brands did to survive.
Looking at the Chinese market is a good indicator of what we have to come and hopefully we can take learnings from them to help navigate this uncertain time for businesses.
If you would like more information, Qumin have created a full report: Opportunities in China. Industry and Consumer Insight, which you can download here.