Marketing Mix Models: Maximizing Marketing Effectiveness in a Changing Environment
Presented by Don Holtz, Co–Founder and President, Interlocking Analytics
This webinar will address what needs to be different in Marketing Mix Models to continue to improve marketing performance including:
- Lower cost media to encourage product trials and repeat purchases
- Non-CPG companies developing Marketing Mix Models even though their business environment is far different to CPG
- Competitive and external factors can change and affect the guidance that results from a model when the model was built using historical data
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