Presented by Don Holtz, Co–Founder and President, Interlocking Analytics

This webinar will address what needs to be different in Marketing Mix Models to continue to improve marketing performance including:

• Lower cost media to encourage product trials and repeat purchases
• Non-CPG companies developing Marketing Mix Models even though their business environment is far different to CPG
• Competitive and external factors can change and affect the guidance that results from a model when the model was built using historical data

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