Aquent Aquent

Personal Branding: 10 words you should NEVER use to describe yourself

by Greg Savage

Personal Branding: 10 words you should NEVER use to describe yourself image
Personal Branding: 10 words you should NEVER use to describe yourself

Who am I to tell you how you can describe yourself? Nobody. So ignore me at your leisure.

On the other hand, I can tell you for free that the words you use in your résumé, your LinkedIn profile, your Twitter bio, your cover letter, and in spoken language, create a response in the reader, which can condemn you faster than the blink of an eye.

Believe me on this. Recruiters, hiring managers, potential clients, and those in your social community will scorn you, even ‘delete’ you, based on the emotion these words evoke. I am not saying it's right, but you will be judged if you use these words. And not judged well.

  1. 'Guru', 'legend', 'maven', and 'ninja': Incredibly, these are used a lot! They are very common in Twitter bios for example. Seriously? Have you paused to consider what these words actually mean? What they imply? And you are happy to ascribe them to yourself? You are a ‘legend’, are you? And you say so? Publicly? Nothing writes you off, and smashes your credibility as quickly as describing yourself with words like these.
  2. 'Expert': Not as bad as the words above, but from the same stable. You have gone too big. You may be an expert. Just don’t say it. We will be the judge of that.
  3. 'Humble': Just by saying it, you prove that you are not.
  4. 'Generous': You may be, but if you are prepared to say it in public then you are not humble (see above). And we value ‘humble’. And we want our ‘generosity’ without thought for personal gain and acknowledgement. So don’t say it. Live it.
  5. 'Honest': If you have to say it, it’s clear you think it’s a ‘special talent’. We view it as a given. Do you have to work at it, we wonder?
  6. 'Rock star': Oh, heaven help us! (Unless you are, in fact, a rock star, but we doubt that)
  7. ‘Nice guy’: No seriously, I have seen this on three twitter bios recently. You are announcing you are a ‘nice guy’? Surely that is the ultimate accolade that has to be bestowed by others. Narcissistic, much?
  8. 'Exceptional': Too big. Too much. Too bad.
  9. 'Funny': Pretty much every person I have ever met who describes him or herself as ‘funny’... isn’t.
  10. 'Visionary': Just (don't) do it.

If these traits are true about you, then other people will say them about you. In references. On social media. In private conversations. Say them about yourself, you look silly at best, and a right plonker at worst.


ABOUT THE AUTHOR

Greg Savage

Greg is the founder of leading recruitment companies Firebrand Talent Search, People2People and Recruitment Solutions. He is an established global leader of the recruitment industry and a regular keynote speaker worldwide. Greg provides specialised advice for Recruitment, Professional Services & Social Media companies.

About Author

Greg, former Aquent International CEO, acts as a Non-Executive Director for ten recruitment companies in Australia and New Zealand. He is an established global leader and a regular keynote speaker worldwide in the recruitment industry. His industry blog – The Savage Truth – is a must-read for recruitment consultants, while his Twitter feed attracts thousands of followers from around the world. In 2015 Greg was voted ‘The most influential person in the Australian recruitment industry in the past 60 years’.

Author's Website

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