Searches for terms including "healthy breakfast" and "stain removal" have more than doubled in the past year. Why? Today's consumer actually begins the path to purchase long before entering the store. Technology has driven a new moment of truth in the path to purchase long before shoppers enter the store. In this webcast, Catherine Roe of Google discussed why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans.
VR has been hailed as ‘the next big thing’ for a while now, but what is actually happening in the world of VR now, and how does it apply to marketing?