Why should companies bother with content marketing and what are the benefits?

  • 27 million pieces of content are shared each day (Aol & Nielsen).
  • Companies with an active blog report 97% more leads (Content+).
  • 90% of consumers find custom content useful (Custom Content Council).
  • 78% of consumers believe companies who create specialised content are interested in building good relationships with them (TMG Custom Media).

These are some really compelling reasons why everyone should be thinking about their content marketing strategy but how should you go about it?

Jonathan Henley, a Senior Marketing Consultant, spoke to us at a recent On The Edge Digital event in London about Why you should tailor your content and howUnderstanding your audience and How to make your content work even harder for you.

Click here to watch Jonathan’s interview to get his advice for everyone looking to improve their content marketing.