The team is looking for a Marketing Automation Specialist who is passionate about marketing automation, email marketing, online advertising, analytics, and driving measurable results at a large scale. As an expert with data and technology, you will work closely with the Workplace digital marketing team to build, optimize, and execute Workplace marketing campaigns.
Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
Build a range of marketing automation campaigns to deliver a steady stream of qualified leads to sales
Implement lead scoring best practices to enable higher conversions of quality leads
Measure campaign results and optimize our lead nurturing workflows for segments to convert more leads through to customers
Carry out A/B testing on automated marketing campaigns to maximize results
Segment audiences to optimize campaigns and increase effectiveness
Report on all campaigns and make changes where necessary
Proficiency with Marketo and other marketing automation technology.. Marketo Certified Expert a plus.
Experience with CRM tools, preferably Salesforce, and lead management processes in a B2B setting
HTML/CSS for email or landing page design and coding
Experience with editing tools such as Photoshop for image resizing and Dreamweaver for HTML troubleshooting
A strong background in lead generation programs, email marketing best practices, and inbound marketing is crucial, along with experience improving marketing and sales alignment through continuous business process improvement
Experience in database management
Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
Ability to lead and manage multiple projects at the same time in a fast-paced environment
Creative thinker, with an ability to use data to inform all decisions
Able to deal with ambiguity and work in a matrix organization, adaptable and flexible
3+ years of experience with track record of increasing responsibility
Education: preferably Degree Educated