Marketing Automation Specialist (Marketo)

Central London
up to £52k plus bonus and perks
posted by:
Shana Hector

Job Description:

The team is looking for a Marketing Automation Specialist who is passionate about marketing automation, email marketing, online advertising, analytics, and driving measurable results at a large scale. As an expert with data and technology, you will work closely with the Workplace digital marketing team to build, optimize, and execute Workplace marketing campaigns. 
Skills: Duties 

Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results. 
Build a range of marketing automation campaigns to deliver a steady stream of qualified leads to sales 
Implement lead scoring best practices to enable higher conversions of quality leads 
Measure campaign results and optimize our lead nurturing workflows for segments to convert more leads through to customers 
Carry out A/B testing on automated marketing campaigns to maximize results 
Segment audiences to optimize campaigns and increase effectiveness 
Report on all campaigns and make changes where necessary 


Proficiency with Marketo and other marketing automation technology.. Marketo Certified Expert a plus. 
Experience with CRM tools, preferably Salesforce, and lead management processes in a B2B setting 
HTML/CSS for email or landing page design and coding 
Experience with editing tools such as Photoshop for image resizing and Dreamweaver for HTML troubleshooting 
A strong background in lead generation programs, email marketing best practices, and inbound marketing is crucial, along with experience improving marketing and sales alignment through continuous business process improvement 
Experience in database management 
Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible 
Ability to lead and manage multiple projects at the same time in a fast-paced environment 
Excellent communicator 
Creative thinker, with an ability to use data to inform all decisions 
Able to deal with ambiguity and work in a matrix organization, adaptable and flexible 
3+ years of experience with track record of increasing responsibility 

Education: preferably Degree Educated 

Client Description:

One of the most exciting companies in the world with super deluxe offices and amazing amenities.