Email Marketing Specialist, Global Business Marketing EMEA
The role of the Business Marketing team is to articulate the client's Business value proposition at scale. We are passionate about helping brands, businesses and agencies to grow and understand the ways in which we can help them achieve their core objectives, and we are constantly looking for new ways to inspire and educate the industry.
The team is looking for an Email Marketing Specialist who is passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale. As an expert with data and technology, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client’s best products and features for businesses. You will use email through Marketo to drive results.
Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
Segment lists based on firmographic data and behaviors like past email engagement and website interactions.
Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Design and implement test plans (A/B and multivariate) to understand drivers of response and value.
Generate break-through analytical insights that drive significant email subscriber growth and response improvement.
Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns
- Proficiency with Marketo a must.
HTML/CSS for email design and coding
Excellent grasp of best practices for email marketing and design (CAN-SPAM, subject line testing, ALT tags, image optimization, etc..)
Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
Knowledge of data segmentation, dynamic content, and email measurement
Experience with multivariate test setups to measure incremental value of email campaigns (A/B, engagement, etc…)
Strong business acumen and quantitative analytical skills.
Strong SQL or similar data skills preferred
3+ years of experience with track record of increasing responsibility
Education: BA/BS degree in economics, statistics, computer science, or other quantitative field preferred
Skills and Experience:
Minimum Degree Required: Bachelor's Degree