#141605

Agency Measurement Partner Data

Location:
Central London
Salary:
£72k plus bonus, 33 days holiday
posted by:
Shana Hector
Date:
11/12/2018

Job Description:

Starting:  ASAP
Salary/Pay Rate:  up to £72k plus bonus, 33 days holiday, all meals and discretionary bonuses 
Duration:  11 months( to go 23 months or perm possibly) 

Job Title: Agency Measurement Partner, Data
Duties: The Marketing Science measurement team is charged with driving good measurement, demonstrating the ROI/value of the platform, developing best practices and informing product development. The Agency Measurement Partner position will work with internal and external stakeholders to advise specific agencies on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance.

Seeking a highly quantitative measurement professional, with marketing analytics experience to drive the measurement strategy with agencies in the DACH (German is not needed). We're looking for people with strong statistical and critical thinking skills to successfully influence how agencies and the wider industry conduct and use measurement.

They will be responsible for working with agency teams in driving relevant data integrations, designing tests and research to help understand and improve the effectiveness of their advertising across digital platforms and across media.

We are looking for someone with deep digital knowledge and the ability to work in a complex environment with many stakeholders including product, engineers, creative and marketing. Conclusions from this work will identify how Facebook can best partner with the agency to drive business impact.

The ideal candidate will be passionate about online advertising, intellectually curious, a fast learner and able to move fast while keeping focused on high impact projects. They should demonstrate a strong understanding of the media landscape and ability to apply quantitative techniques to understand consumer behaviour and advertising effectiveness through innovative analytics, methodologies and products. A working understanding of advertising technology will be essential.

The Facebook platform offers marketers unprecedented opportunities to reach and engage consumers. The Marketing Science Agency Partnership team is responsible for understanding how Facebook can best partner with agencies to measure and increase the impact of paid media on Facebook. In service of this goal, the team conducts research on the Facebook advertising platform, designs custom research to improve the ability to measure value on and off of Facebook, and helps agencies integrate Facebook data sets to augment the quality of their planning, creative, and measurement.
We seek an expert in data analysis & inferential statistics to help direct our measurement work with agencies, ensure robustness in the solutions we put in place, and manage our agency partner's research agendas.

This research is instrumental in informing Facebook's advertising product strategy, advertising strategies recommended to Facebook clients, and new measurement platforms used across the advertising industry. The ideal candidate will have a strong background in data science, AdTech, research methods and statistics.

Responsibilities:

Responsible for working with the wider team to support the strategy for agencies in EMEA.
Assess the validity and rigor of new data sources and approaches in their use toward applied research audience insights
Proactive creation of custom advertising research driven to show value, insights, or missed opportunities
Oversee data-focused initiatives already in place and being developed, and drive developments in the quality of these initiatives
Act as an internal agency advocate with FB teams specifically R&D.
Conduct in-depth and custom ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media. (MOST IMPORTANT)
Communicate complex research results to general audience.
Provide feedback to and collaborate with Product, R&D, and Partnerships to identify opportunities for new features, products and partnerships and drive engagement around measurement innovation, including products alphas and beta.
Educate agencies on Facebook measurement and research capabilities.

Education:
3+yrs experience in Digital media, specifically dealing with data, analytics and measurement.
Bachelors degree or equivalent required, a degree in statistics, economics, behavioral or social science or a related quantitative degree preferred.
A solid understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used.
Strong interpersonal skills with demonstrated ability to communicate technical content to general audience.
Able to conduct bespoke analysis and manipulate data sets to understand patterns and provide client insights. (MOST IMPORTANT)
Excellent communication skills with ability to work cross-functionally and influence clients.
Previous experience working with large data sets, statistical software such as R, hive and /or SQL.

Skills and Experience:
Required Skills:
ADVERTISING
DATA ANALYSIS
EXCELLENT COMMUNICATION SKILLS
FAST LEARNER
MARKETING
Additional Skills:
QUANTITATIVE
SAS
SPSS
SQL