Head of Digital Marketing | £60k

Kent - UK
Up to £60k doe
Start date:
posted by:
Dominique King

Job Description:

Digital Marketing Manager: eCommerce. Up to £60k doe + benefits. Based in Kent.

My client is the leading retailer in luxury fashion for children, working with some of the of the largest brands in the world. 

They have an exciting opportunity to support their growth and are on the lookout for a talented Head of Digital Marketing who lives and breathes digital marketing. 

As Head of Digital Marketing you will be well versed in e-commerce, have a strong understanding of both performance and brand marketing and how to leverage both of these to work cohesively to drive performance and awareness in new and existing territories. You will have a strong portfolio to showcase your past successes. You are keen to work with the latest technological advancements that house well within our core brand alignment. 

You will be as comfortable within Adwords as you are with Brand Marketing Initiatives. 

You will own the digital marketing strategy from inception, execution and reporting, working alongside the Creative, PR, Merchandising departments to deliver the overall business strategy. 

The right person will have global experience and understand the nuances in marketing to different regions. You must be forward thinking with a passion for tech in marketing and have the ability to generate new and exciting ideas, keeping up to date with latest trends.

You must be approachable with good communication skills, able to work under pressurised targets when needed and have had hands on experience across paid search, seo and brand awareness in the past.

You will have a chance to work with exciting brands and be involved in a wide range of creative projects throughout the year.

Duties include

Team Reporting: 

As Head of Digital Marketing you will be reporting directly to the Digital & Marketing Director. Managing a team of 12 talented team members with 4 direct reports, you will be an excellent communicator and extremely adaptable and calm under pressure. 

Head of Digital Marketing will manage the following areas within the Digital Department: 

Performance Marketing: Paid Advertising (CPC), SEO (Technical & Content) 
Brand marketing 
Social Media 
Customer Retention 
Customer Relationship Management 

Performance Marketing: 

Responsible for 65% of revenue to the business, you are extremely well versed in Paid Digital Advertising and Technical & Content SEO. You understand Native advertising and how to integrate with a solid content marketing strategy. 

Brand Marketing: 

Conceptualise engaging localised campaigns tailored to the target markets. Alongside the Editorial team leverage an elaborate content marketing plan to engage users in the research and inspire phases. Partner with our brands to deliver brand campaigns throughout all channels. 

Social Media & Outreach: 

Build communities, engage and inspire our users through social media. Using social media to reach new customers through content marketing. Build a collection of brand ambassadors across the globe to amplify our brand messaging/campaigns. 

Customer Retention: 

Through ESP’s, digital, offline and app you will be responsible for driving repeat engagement & purchases through our loyalty programme and other key initiatives. 

Customer Relationship Management: 

You will be working with the rest of the business on defining a VIP programme and create an extremely unique experience for these customers 


Experience managing a large team with the ability to mentor, motivate, challenge and build upon our existing digital team. 
Always taking a positive and constructive approach to all initiatives 
Ability to work with large budgets, delivering on strategic objectives 
ROI focused and data driven results 
Technologically focused, you will be keen to innovate and make use of the latest technology available. 
Experience in international ecommerce essential to the role 
Fashion retail experience is beneficial but not critical 
Build strong relationships with 3rd parties, customers and brands. 
3+ Years experience in a similar position, 6+ years experience in Digital Marketing 

Technical Skill sets: 

Google Ads, Merchant Centre, Webmaster Tools 
Experience in Programmatic and Native advertising 
Analytics: Google/Core Metrics/Adobe 
Facebook/Instagram/Youtube (Organic and Paid) 
Content Marketing 
See the website at: http://childrensalon.com and IOS app 

Due to the high number of applications we are only able to contact those successful at shortlisting. Thank you for your application.