B2B Marketing Specialist - IoT

Central London
up to £49k pa plus perks
Start date:
Posted By:
Reshma Kerai
12 months

Job Description:

My client is a Global Technology Company with a portfolio across both digital and hardware products. They are looking for a B2B Marketing Specialist for their home automation (IoT) product range. It's a 12 month contract, paying up to £49 000/annum PAYE pro rata. 


B2B Marketing Specialist 

The B2B Marketing Specialist must be a strong coordinator and project manager, with a desire to drive commercially important projects to completion. It is essential that this individual is a clear communicator and able to support the brand in its implementation of marketing to B2B partners. A proportion of the role will be in managing the day to day marketing operations of external accounts with its B2B partners in the Professional installation, Energy, Home Building and Enterprise channels. 
Industry related experience of B2B Marketing is an advantage. 

The work 

  • Work with B2B Marketing Manager to ensure there is consistency in brand execution and implementation across all activities with B2B partners and follow guidelines of the overall Industry Marketing strategy. 
  • Manage implementation of the marketing plans across B2B partners. Working with them to increase awareness of the product line to B2B decision-makers, share of voice of the brand, and sell-through of the products. 
  • Support development of compelling content to attract B2B partners to partnering with the brand, including working with the content agencies to build written content, support video and photography production and creation of case studies and advertorial. 
  • This individual will work with the B2B partners on a daily basis to develop marketing plans, supply them with the brand’s assets, collateral, and messaging. 
  • Onboarding of new B2B partners, making sure these partners are fully equipped with the tools they need to start selling the products. 
  • Responsible for execution of all event related activities with the B2B space. Including planning, pre and post event communications and participation at the event. Key to this will be to set clear KPI’s for the attendance and report results back to the extended team. Support the Sales Team at industry events. 
  • Interacting and collaborating with members of the B2B Sales Teams of the partner organisations to understand the needs of the channel, review incoming partner needs and deliver on time and on budget. 
  • Responsible for checking compliance of the B2B partners against the brand guidelines, including adherence to copy guidance, correct use of imagery and correct interpretation of the brand.Regularly perform audits of partner websites to ensure they are compliant and current. 
  • Provide the B2B Sales team with briefings on deployment of the marketing into the distribution channel. 
  • Support the Quarterly B2B business reviews. 


  • Solid related experience.
  • Understanding of and/or background in B2B marketing.
  • Experience in B2B marketing to the trade.
  • Experience launching marketing activities that leverage more than one brand while maintaining consistency.
  • Bachelor’s degree. 


  • Proven success negotiating with partners to create experiences that support your brand and products. 
  • Experience working for powerful, iconic brands (consumer or B2B) that engage consumers through disruptive marketing.
  • Proven success driving awareness, engagement, and conversion results for B2B products.
  • Worked with external agencies and agents, e.g. advertising agencies, designers, photographers.
  • Experience with marketing measurement: managing analytics and KPI reporting to goals.
  • Budget reporting responsibility.


Client Description:

Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The state of the art offices in Central London are conveniently located with quirky interior, fancy add ons (restaurant, gym , terraces, kitchens and fun break out spaces). Offering great free facilities to employees and contractors alike. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.