Job Title: Marketing Manager, UK- Global Business Marketing (B2B, Marketing Generalist with and Events Focus)
Duties: The Northern European Business Marketing team is actively seeking a marketing professional with 3+ years' experience to support with setting up and executing components of the UK's marketing strategy. The London-based Marketing Manager will be responsible for specific brand building initiatives, event development, speaker bench management and partnership marketing.
The Marketing Manager role will also require an extensive amount of relationship-building to gain the trust of cross-functional partners and key stakeholders. They must hold excellent content standards - curating only the most appropriate, progressive opportunities for our company. Obsessed with delivering the right message to the right audience in the right way, the Marketing Manager will possess exceptional project management and communications skills—and a marketing mindset that is as strategic as it is creative. They must be someone one who is a self-starter, comfortable with ambiguity and thrives in an extremely fast-paced and entrepreneurial environment. They should possess a strong work ethic, as well as a genuine passion for marketing, advertising and the company's mission.
Manage the established marketing partnerships (e.g. Advertising Week Europe, Festival of Marketing).
Curate inspiring and informative industry event content programs that meet business objectives and inspire the audience.
Continue to evaluate existing and review new opportunities with partners in line with Facebook's marketing goals.
Speaker Bench Management
Own the Speaker Bench process for the UK, collaborating cross-functionally to find the right opportunities for our thought leaders to speak. Supporting them end to end, from origination of idea, to development of content and collation of feedback.
Develop and refine the speaker bench process to meet the needs of the business, managing third party vendors and internal stakeholders to deliver a robust program that's consistently executed.
Measure and communicate the success of the program internally, look for new opportunities to extend the program where appropriate.
Owned Event Development
As part of our world class owned events program, lead selected events to deliver thought leadership, education, inspiration and knowledge to the c-suite.
Lead event content development, finding and briefing internal and external speakers, curating and briefing panels, always looking for new ways to deliver innovative event experiences.
Leading and driving the overall event experience from conception to conclusion, alongside internal cross functional partners and external agencies.
Brand Building initiatives
Deploy global business and reputation campaigns, working with the wider team to integrate into existing programming.
Be responsible for having a constant eye on the UK marketing calendar, and forecasting key moments to protect/promote around
3+ years of digital marketing experience that demonstrates knowledge of industry conversation, key stakeholders and issues affecting Facebook's reputation externally
Understanding of the marketing and advertising ecosystem—and of key client challenges
Experience in implementing similar marketing programs and events (identifying and securing speaking engagements, working through commercial partnership programming, editorial scheduling, producing large scale events etc.)
Strong organisational and event/project management skills
Skilled when it comes to working cross-functionally and building relationships with key stakeholders as well vendors and creative agencies
Guided by data and inspired by creativity- must have the ability to think both creatively and strategically while effectively prioritising initiatives and collaborating with key stakeholders
Self-starter and hard worker – driven by a passion and rooted in the belief of Facebook's mission
Experience developing and managing marketing programs in an integrated marketing environment
Demonstrated capacity to communicate complex, large-scale concepts or deep dive analytics clearly and simply
Thrive in a fast-paced, entrepreneurial, start-up environment
Skills and Experience: