#156099

Marketing Automation Specialist

Location:
Leicester Squaure
Salary:
£66K plus bonuses and perks
Posted By:
Shana Hector
Date:
24/01/2020

Job Description:

Job Title: Marketing Automation Specialist
Our enterprise communications platform that is used by over 30,000 organisations of all sizes worldwide to transform how they connect, collaborate and get work done. The digital marketing team is looking for a Marketing Automation Specialist who is passionate about marketing automation, email marketing, online advertising, analytics, and driving measurable results at a large scale. As an expert with data and technology, you will work closely with the marketing team to build, optimize, and execute Workplace marketing campaigns.

Duties

Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.

Build a range of marketing automation campaigns to deliver a steady stream of qualified leads to sales

Implement lead scoring best practices to enable higher conversions of quality leads

Measure campaign results and optimize our lead nurturing workflows for segments to convert more leads through to customers

Carry out A/B testing on automated marketing campaigns to maximize results

Segment audiences to optimize campaigns and increase effectiveness

Report on all campaigns and make changes where necessary

Skills: Skills

Proficiency with Marketo and other marketing automation technology.. Marketo Certified Expert a plus.

Experience with CRM tools, preferably Salesforce, and lead management processes in a B2B setting

HTML/CSS for email or landing page design and coding

Experience with editing tools such as Photoshop for image resizing and Dreamweaver for HTML troubleshooting

A strong background in lead generation programs, email marketing best practices, and inbound marketing is crucial, along with experience improving marketing and sales alignment through continuous business process improvement

Experience in database management

Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible

Ability to lead and manage multiple projects at the same time in a fast-paced environment

Excellent communicator

Creative thinker, with an ability to use data to inform all decisions

Able to deal with ambiguity and work in a matrix organization, adaptable and flexible

3+ years of experience with track record of increasing responsibility

Keywords:
Education: n/a
Skills and Experience:
Required Skills:
ADVERTISING
B2B
CODING
CSS
DIGITAL MARKETING
Additional Skills:
DREAMWEAVER
HTML
MARKETING
MARKETING AUTOMATION
PHOTOSHOP
SCHEDULING
BUSINESS PROCESS IMPROVEMENT
CRM
DATABASE
DATABASE MANAGEMENT
DATABASES
DIGITAL CAMPAIGN
HIGHLY ORGANIZED
INBOUND MARKETING
LEAD GENERATION
PROCESS IMPROVEMENT
VERY ORGANIZED
Languages:
English
Read
Write
Speak
 

Client Description:

The B2B Solution of the largest Social Media Company in the world