#156438

Paid Search

Location:
London
Salary:
up to £23.00/hr (DOE)+ Benefits PAYE
Start date:
04/06/2020
Posted By:
Becky Morrissey
Date:
04/02/2020
Duration:
Long Term

Job Description:

Digital Analyst Job Description

 

Aquent Studios is building a growing team of Digital Analysts to support our client’s Digital Paid Ads department. The position focuses on implementing and measuring paid media tactics designed to acquire new customers to client hotels. The candidate will be both client facing and responsible for data analysis. This role requires strong written communication, spreadsheet proficiency and experience in Paid Media. 

 

CORE WORK ACTIVITIES

  • Ongoing use of reporting, analytics, and trend tools for weekly, monthly and quarterly reporting.

  • Responsible for the development and execution of paid media (including bid management), and channel tactics across multiple platforms for individual hotels. 

  • Proactively adjust digital campaigns to ensure performance goals are met.

  • Assists in creating training guidelines and documentation to continually improve paid media tactic quality and effectiveness. 

  • Focuses execution activities on changing areas of importance, need and priority, as directed by Paid Media Managers.

  • Easily adapts to the ever-changing digital landscape to implement new processes and execute on new tactics. 

  • Demonstrate and apply paid media best practices and discipline knowledge. 

  • Positive customer service attitude and strong written communication skills.

  • Full accountability of own work, effectively communicate campaign performance to stakeholders.

  • Utilizes internal reporting and content management systems, as well as outside vendor dashboards and tools. 

  • Ability to work on multi-tasked, face-paced, deadline focused team.

  • Strong knowledge of Google and Microsoft Office suite, particularly Excel


 

Manages execution of the following tactics: 

 

  • Search engine marketing (SEM) 

  • Metasearch marketing 

  • Targeted and retargeted display marketing 

  • Online Travel Agency (OTA) marketing 

  • Social media marketing 

 

Additional Responsibilities:

  • Attends and participates in all relevant meetings. 

  • Maintains positive working relations with internal partner teams, vendors, internal client Service, and Operations teams. 

  • Manages time effectively and conducts activities in an organized manner. 

  • Performs other reasonable duties as assigned by the manager.

 

Content Management and Execution:

  • Responsible for the daily execution of paid media strategy & tactics, including the funding, launch, optimization, and measurement of campaigns. 

  • Aligns paid media tactics with new and emerging best practices, to improve quality, effectiveness, and efficiency. 

  • Executes regional specific or in-language paid media strategies supporting Marriott's global hotel websites. 

  • Complies and keeps paid media guideline documentation and standards up to date, to ensure quality, consistency, and adherence to Marriott's global digital strategy.

 

Owning Relationships:

  • Works cross-functionally with Enterprise and Brand teams to advance paid media opportunities at the hotel level.

 

Measurement and Analytics:

  • Analyzes campaign performance; provides tactical recommendations for increased performance. 

  • Assists in identifying advertising channels that are most effective at driving conversions, revenue, ROI, and scale across Digital Service programs. 

  • Measures the success of time-sensitive content using appropriate key performance indicator (KPI) classifications - impressions, clicks, CTR, CPC, CPA, CPM, conversions. 

  • Reviews and analyzes results from current program offerings & suggests changes and enhancements help increase conversions, revenue, and ROI.

 

MANAGEMENT COMPETENCIES

Leadership

  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 

  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. 

  • Problem-Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. 

  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; making a good first impression and represent the company in alignment with its values.

 

Managing Execution:

  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. 

  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. 

  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

 

Building Relationships:

  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 

  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards. 

  • Global Mindset - Supports employees and business partner with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

 

Generating Talent and Organizational Capability:

  • Talent Management - Provides support and feedback to help individuals develop and strengthen the skills and abilities needed to accomplish work objectives.

 

Learning and Applying Professional Expertise:

  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. 

  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. 

  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. 

  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 

  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). 

  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. 

  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. 

  • Reading Comprehension - Understands written sentences and paragraphs in work-related documents. 

  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.