#156683

Marketing Technology Manager

Location:
Central London
Salary:
£65k plus all meals, bonus eligible
Posted By:
Shana Hector
Date:
11/02/2020

Job Description:

The role of the Business Marketing team is to articulate the client's Business value proposition at scale. We are passionate about helping brands, businesses and agencies to grow and understand the ways in which we can help them achieve their core objectives, and we are constantly looking for new ways to inspire and educate the industry. The team is looking for a Marketing Technology Manager who is passionate about digital marketing technology and driving measurable results at a large scale. As an expert with data and marketing technology, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client's best products and features for businesses. Responsibilities:

Manage back-end integrations of marketing technology platforms such as Salesforce, Marketo to enable marketing automation, measurement and analytics
Plan and execute digital marketing programs with the objective of increasing adoption of Facebook's advertising solutions

Segment lists based on firmographic data and behaviors like past engagements and website interactions.

Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability.

Design and implement test plans (A/B and multivariate) to understand drivers of response and value.

Generate break-through analytical insights that drive significant email subscriber growth and response improvement.

Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns
Analytical insights into the value of content, mechanics and channels that drive significant response and revenue improvement.

Skills:
Knowledge of digital marketing technology landscape, channels, industry trends
Strong SQL or similar data skills preferred
Technical understanding of CRM systems, such as Salesforce
Technical understanding of email marketing concepts and metrics such as lead nurture, lead scoring, targeted segmentation marketing, tracking & measuring ROI through Marketo
Functional knowledge and previous experience in data segmentation, dynamic content, and email measurement experience with multivariate test setups to measure incremental value of email and other digital campaigns (A/B, engagement, etc…)
Strong business acumen and quantitative analytical skills.
Computer science or analytical background preferred
4+ years of experience with track record of increasing responsibility

Keywords:
Education:
Computer science or analytical background preferred

Skills and Experience:
Required Skills:
ARTICULATE
CRM
DIGITAL MARKETING
MARKETING
QUANTITATIVE
Additional Skills:
QUANTITATIVE ANALYTICAL
SEGMENTATION
SQL
VALUE PROPOSITION
ADVERTISING
DIGITAL CAMPAIGN
MARKETING AUTOMATION
ROI
TEST PLANS

Client Description:

The Largest Social Media Company in the World.