#157487

Sr. Marketing Insights Researcher

Location:
Shaftesbury Avenue, central London
Salary:
£58.64 p.h on PAYE (£120k pro rata)
Start date:
Asap/Notice
Posted By:
Abdi Ali
Date:
09/03/2020
Duration:
11 - months FTC contract + extension

Job Description:

  • Starting: ASAP/Notice
  • Salary/Pay: £58.64 p.h on PAYE (£120k pro rata) 
  • Perks: 33 days holiday (pro-rata) + meals, Gym, and other perks
  • Duration: 11 - months temp contract + extension
  • Hours: Full-time
  • Location: Central London

We are looking for a Sr. Marketing Researcher with excellent experience in measuring the effectiveness of our client's campaigns across the world as well as influencing their marketing and communications strategy.

The ideal Specialist will design and execute innovative quantitative and qualitative research to support the marketing organization. 

It's our client's mission is to give the world a place to work together. Launched in October 2016, Workplace is an enterprise communications platform that is used by over 3 million paying users across thousands of organizations of all sizes worldwide to transform how they connect, collaborate and get work done.

This is an exciting time at Workplace, and understanding people is more important than ever.

Your responsibilities:

The Marketing Insights Researcher will be an integral part of the marketing team, working alongside the product research team, and will design, execute and deliver high-impact primary research – both quantitative and qualitative.

  • Supporting the Marketing team, the main focus areas being related to testing brand sentiment and campaigns
  • In this role, you will influence marketing and communications strategy
  • Represent the voice of the consumer, and be responsible for measuring the effectiveness of our campaigns across the world
  • Design and execute innovative quantitative and qualitative research to support the marketing organization
  • Design and execute studies to measure the impact of marketing campaigns
  • You will demonstrate understanding and passion for topics including community, collaboration, equality/inclusiveness and other areas of global importance
  • Creativity, energy, flexibility, collaboration, and a passion for innovative research are a must

Required Skills:

  • 8+ years of experience in Quantitative and Qualitative research
  • Knowledge and experience conducting research among different audiences
  • Multimethodology or multimethod researc
  • Experience in a B2B/SaaS company as well as a background in FMCG
  • Experience using primary and secondary research to influence decision making, executives and colleagues
  • Knowledge of brand and advertising research, including marketing effectiveness
  • Experience directing agencies/vendors
  • Ability to execute quantitative research, including questionnaire design, fielding, analytics, and reporting
  • Ability to communicate and present to internal and external stakeholders and partners

Client Description:

The B2B Solution of the largest Social Media Company in the world