#158476

EMEA Digital Operations Manager

Location:
Remote working (Perm) 2 days a week in office
Salary:
£65k to £75k based upon experience
Start date:
25/05/2020
Posted By:
Shana Hector
Date:
01/05/2020

Job Description:

An opportunity has arisen for a Digital Operations Manager to join the EMEA Digital Hub to manage
digital performance media with our agency of record, in-house digital team, local brand teams.
As the digital operations lead at an EMEA level, you will be responsible for managing the campaign
project plans with the agency, EMEA Content & Activation Manager to ensure all components of a
campaign from owned, biddable media and retail media investment are tagged and set up correctly.
Continuous optimisation of omni-channel campaigns is a key component to this role, therefore the
ability to interpret data and insights to the EMEA Media and Content Manager to optimise campaigns
and activity in-flight are essential.
The digital operations manager will schedule the tracking, attribution and measurement of digital
marketing activity, campaigns across RTB display, PPC and other biddable media channels.
To support on the selection, maintenance and development of our enterprise marketing technology
working with our IT team, technology partners and in-house marketing teams.
There is also scope within the role to support the delivery of digital marketing analytics and insights
across to drive digital performance with media and analytics team.
This is a fast-paced and dynamic role, which is pivotal to sharing, optimising campaigns between
agency, digital and brand teams; therefore stakeholder management and attention to detail is critical.

Key Responsibilities

1 Responsible for the tag management of all paid , owned earned touchpoints and
attribution analysis for the EMEA hub

2 Manage the development roadmap and technology rollout, orchestration across
EMEA owned platforms and biddable media, DTC, commerce solutions.

3 Rollout and implement the EMEA editorial calendar and activation toolkits for
the EMEA content and activation lead

4 Manage the EMEA innovation, test and learn programme with the performance
media lead and activation teams

5 Responsible for the integration of performance media and analytics ongoing
reporting with the EMEA analytics team and media team. Lease with agency
partners to optimize digital performance.

6 Manage and share the EMEA Project plans for development, activation toolkits Choose an 10

Manage stakeholders and Keep up-to-date with new digital developments and research opportunities for the
company where appropriate

Additional/Secondary Responsibilities
1 To manage the EMEA content and activation plan between agencies and brand teams
2 Provide ongoing-support to the performance media and search manager to optimise
data driven marketing agenda.