- Remote (Central London)
- Up to £104k
- Posted By:
- Shana Hector
Supervise and help create the various advertising or merchandising sales campaigns the business uses to sell itself and its products
Incorporate a variety of input from creative, research, advertising, and sales teams.
Oversee one or more marketing campaigns. May devise the entirety of the campaign.
Collaborate with product managers to implement new and modified programs and initiatives.
Monitor and analyze the performance of marketing programs in order to guide current and future strategies.
Assist in developing market research studies and analyze their findings.
Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.
Experienced product marketers who are looking to round out their marketing experience, and shift to more outbound-focused marketing, and breadth of IG products & campaigns. This role will require strategic thinking to consult PMM & product teams on creative marketing programs and strategies to support priority products and large-scale product launches.
Work will include development of product launch narratives , and scaling core positioning/messaging across channels: on-platform, web, email, social & tentpole events.
Has a strong understanding of Instagram technology and our competitor set (Snapchat, Youtube, TikTok, Twitter, Facebook) - ideally has worked in video technology or adjacent-ad technology roles in the past (as they will likely be focused on branded content, revenue sharing models for IGTV & shopping)
This person has experience with creators and video production
Has a strong pulse on youth culture & what's trending
Has a working understanding of the entertainment, music, digital publishing, digital talent &/or social media industries.
Can manage messaging & copywriting development, asset development working with design resources to produce content and sharing those assets with a broader team
Experience: 10+ years of work experience
The Largest Social Media Company in the World.