#160951

Lead Web Analyst

Location:
Tunbridge Wells (Fully remote until the new year)
Salary:
£45K - £55K (DOE)
Start date:
ASAP
Posted By:
Nicole De Jong
Date:
11/09/2020
Duration:
Perm

Job Description:

Lead Web Analyst 

Location: Blended working from home and onsite from the new year

Salary: £45K £55K (DOE)


We have an exciting opportunity to support our growth and we are on the lookout for an experienced Lead Web Analyst who is passionate about analytics & digital marketing. In this role, you will be working on the development of analytic tools across the digital marketing team to further improve the quality of the data, insights, and reports that are vital to the growth of the business.

As an expert in the area of data and analytics, you will be responsible for providing advanced insights to key members of the business. This is a new role to the business, leading the current analytics team members, so it will be essential to have experience managing a team. You will need to build strong relationships across the company and help evolve the team by providing mentoring and coaching to your team

Responsibilities:

  • Manage and nurture analytics team
  • Develop reporting, analysis and tracking across multiple platforms.
  • Ensure correct analytics implementation on new and current projects.
  • Collaborating with BI Team to build automation reports.
  • Identify and communicate advanced insights to the wider marketing team.
  • Take responsibility for reaching out to relevant teams to highlight improvements
  • Work closely with CSX & UX teams to highlight optimisation opportunities
  • Keep up to date with new analytics software, tools and updates.
  • Streamline current reporting to ensure team is as efficient as possible
  • Build relationships across the business to support and understand all areas.
  • Create new initiatives to provide valuable and actionable data to marketing managers.
  • Present high-level reports to prompt discussions and identify key areas for improvement.
  • Analyse data and highlight potential issues and quick wins.
  • Support analytics requirements across the wider business.

Key Skills:

  • Advanced knowledge of multiple analytics platforms.
  • 5+ years minimum experience in web analytics.
  • High level of expertise in understanding data and interpreting it into meaningful insights.
  • Strong Presentation and Communication Skills.
  • Experience working in E-commerce background.
  • Experience managing a team
  • Attention to detail and thoroughness.
  • Knowledge of digital marketing channels.
  • Confident, motivated, approachable and a strong communicator.

Client Description:

Our client offers a competitive salary, company pension plan, health plan, fully subsidised gym membership, in-house yoga classes, company shuttle, generous holiday allowance and a company discount. They are ranked #61 on the 2020 Sunday Times 100 Best Companies to Work For list and proud to be a member of the Living Wage Foundation.