#161256

Social Media Manager

Location:
London
Salary:
Up to £52.40 per hour PAYE
Posted By:
Shana Hector
Date:
24/09/2020
Duration:
7 months to start (up to 22 months)

Job Description:

33 days paid holiday and bonus eligible!

The ideal candidate has B2B social media experience with a tech brand.

Previous experience with Twitter, FB, insta, reddit, Linkedin etc
Have managed an agency relationship
Budget management
Cross functional working experience with different regions.

Implemented social listening tools

In this role you will the set strategy; social media objectives, audiences etc
Execute hands on: building assets, scheduling content..
You will be used to presenting to senior management
Evidence of Analytical/ data driven exp

Duties: The digital marketing team is seeking a Social Media Manager who is experienced in using social media to achieve marketing goals and drive brand awareness. The ideal candidate will be a compelling storyteller with a real creative flair, and a passion for fostering engaging conversations and delivering a great experience for all customers.
Responsibilities

Strategy
Develop organic social media strategy and goals (e.g. across awareness, education/information, news, celebration)
Work with digital marketing and XFN teams to develop actionable organic social media plans to contribute to marketing and goals
Develop operational capability to scale organic social media
Manage agency relationships

Content
Ideate, create and publish relevant, original, high-quality content relevant to each social media platform
Ensure brand consistency in assets (image, video and copy) through tone of voice, messaging, visual identity
Use SEO and aligned keyword strategy (with search) for inbound
Work across Marketing and XFN teams to support othercampaigns and initiatives

Campaigns and Communication
Develop and oversee day-to-day management of always-on and social media campaigns
Create and implement a monthly editorial calendar which includes monthly sales objectives and initiatives
Align organic activation with other digital channels
Create social assets when required

Community Management
Scale the social community and grow engagement
Work with XFN teams (e.g. Support, Comms) on Community Management, covering all aspects of social media interaction between customers and the company, and ensure a positive customer experience

Measurement and Tools
Set goals and metrics to measure organic performance
Leverage the right tools for scheduling and monitoring performance
Use data and analytics to provide insight and reporting across teams and to leadership
Leverage social listening tools to inform XFN teams – on competitors, hot topics or themes, for example

Skills: Experience

3- 5 years of hands-on experience in managing organic and paid social media channels (including, but not limited to, Facebook, Instagram, LinkedIn and Twitter)
Excellent communication and copywriting skills
Creative flair for content (text, image and video)
Solid knowledge of SEO and keyword research
Data driven with strong analytical skills
Fully conversant with social media, content management and measurement tools
Experience managing social in B2B and B2C markets
Used to working in global, cross functional teams and able to influence and take the lead when needed
Agency management expertise
HTML/CSS capability a bonus
Familiarity with all digital marketing channels
Self starter needing little guidance
Bags of energy and used to working in very fast-moving environments

Preferred Qualifications
BA/BSc degree in business, marketing, economics or relevant field

Keywords:
Education: n/A
Skills and Experience:
Required Skills:
AGENCY MANAGEMENT
SOCIAL MEDIA STRATEGY
CONTENT MANAGEMENT
DIGITAL MARKETING
COPYWRITING
Additional Skills:
SELF STARTER
CSS
HTML
SALES OBJECTIVES
SEO
SCHEDULING/PLANNING
B2B
B2C
BRAND AWARENESS
DIGITAL CAMPAIGN
MARKETING
MEDIA STRATEGY
METRICS
CAMPAIGN MANAGEMENT
PRODUCT AWARENESS
CREATIVE DIRECTION
SCHEDULING
SEARCH ENGINE OPTIMIZATION
REPORTING TOOLS
BUDGET MANAGEMENT
SELF-STARTER

Client Description:

The B2B Solution of the largest Social Media Company in the world