As the SMB Demand Generation Marketing Manager, your responsibilities will include building and executing key demand generation programs across the region. You will be responsible for building a pipeline of new sales opportunities from businesses who want to transform their business through solutions offered by our Client. You will deploy predictable, repeatable, and scalable demand generation programs to grow the products adoption through multi-touch campaigns via both digital and offline marketing channels. You will own programs for specific audiences/segments and collaborate with local country marketing and sales teams to acquire and accelerate prospects and ramp customer success.
Launch coordinated, scalable marketing programs for SMBs, targeting a range of personas (developers, Business Development Managers, etc) or audiences (prospects, customers)
Collaborate with product, sales, marketing, partner, and finance to build alignment on strategies, plans, and impact across the regional organization
Leverage local channels to build awareness and consideration with our SMB audiences (e.g. Cloud blog, social media)
Work with country marketing teams to localize and deploy on the ground marketing activities, while owning and deploying scaled channels regionally
Develop campaign calendars and consistent measurement at every stage of the audience journey
Work with operations teams to use tools and processes to track through the marketing funnel and sales-handoff, along with reporting on budgets and return on marketing investment
Analyse performance metrics, data and trends and enthusiastically optimize programs to improve performance. Identify opportunities for future programs
Collaborate on global campaigns across three key regions (AMER, EMEA, JAPAC), and work closely with the global team to synthesize learnings/data to enhance future strategy
Create executive presentations to communicate insights, strategy, priorities and results
Experience in deploying effective demand generation programs at scale Hands-on knowledge of multi-touch campaigns and account-based marketing campaigns, including online digital marketing, content marketing and events (physical or digital) Expert in marketing campaign best practices, enterprise marketing strategies, and cloud industry trends Track record of executing customer-centric marketing, based on customer insights. Deep understanding of B2B users of Cloud products.
Familiarity with CRM systems, marketing automation tools, and end-to-end tracking mechanisms to assess campaign effectiveness and drive campaign optimization Proven project management skills and experience, e.g. managing external agencies and vendors Excellent problem solving skills and analytical capabilities, with the ability to run analysis to strategically approach complex challenges Skilled communicator with strong written and verbal communication skills. Experience operating in a regional role/on a regional scale