#164548

Marketing Measurement Analyst

Location:
Remote (must be UK based)
Salary:
£90k plus bonuses 33 days holiday
Start date:
ASAP
Posted By:
Shana Hector
Date:
09/02/2021
Duration:
12 months (can be extended to 22 months)

Job Description:

Experienced Data Analyst and Client Analytics / Data Visualization with a demonstrated history of working in analytics for marketing/advertising for a Tech or a consultancy. Skilled in Data Visualization, Data Modelling along with a curious Nature are essential.

Must have: Salesforce Experience

Nice to have SQL, Excel, Tableau, Marketo

Over 30,000 organizations our using our solution to build strong internal communities and help their companies become better connected. If you're passionate about employee experience, building communities, connecting diverse groups of people and transforming the way that people work, we'd love to talk.

Job description:
In this role you will be responsible for Marketing measurement via defining and guiding high-level goals and roadmaps, monitoring and communicating progress, managing a variety of cross-functional workstreams, as well as supporting ad-hoc research and  performing different analysis. You'll partner with Engineering, Sales  and other cross-functional teams, along with internal and external partners to prioritize work based on impact. Our team is seeking a person with a strong technical background and experience with establishing measurement, tracking, and optimization in marketing performance, pipeline insights and QA of sales rep performance and ways of working to identify and drive improved ways of working.
Responsibilities:
Lead key marketing measurement initiatives and drive collaboration across multiple cross-functional teams.
Improve our marketing measurement granularity, optimizing campaign tracking infrastructure.
Perform a variety of data research and analysis to improve marketing funnel
Provide hands-on program management during analysis, design, development, testing, implementation, and post-implementation phases
Develop and manage end-to-end project plans to ensure completion and on-time delivery.
Improve our digital marketing dashboard and reporting.
Improve our campaign performance by doing a regular, close to daily campaign analysis
Communicate status updates, as well as the big picture to both the project team and management.
Perform risk management and change management on projects.
Drive internal process improvements and remove gaps across multiple teams to ensure all are working on high impact projects that align with the company mission and goals.
Be able to lead from the front, prioritize, and drive the bigger mission forward by translating vision into results.
Partner with all technical functions across the company to ensure all organizations are in sync.

Has experience with:
B2B Funnel
Salesforce (a must)
Marketo
MTA modeling

Can answer questions like
How would you approach an ROI analysis of a B2B sales in Large Enterprise with average deal time of 6-10 months
How would you assign values to different marketing channels form the multi touch attribution perspective (meaning the approach - how to decide what are the values)
What you need to know to judge if channel A is more effective than channel B
What you need to know to decide how to optimize budget allocation between channels, and what are the potential data sources of this data

Client Description:

The B2B SAAS solution of the largest social media company in the World.

 

We want to make a world of difference, so it matters to us that we hire differently. Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer.