#166597

Email Marketing Specialist

Location:
Staines, London
Salary:
£231.81 per day
Start date:
04/05/2021
Posted By:
Nicole De Jong
Date:
08/04/2021
Duration:
12 months

Job Description:

Email Marketing Specialist

Responsibilities:

  • Manage and deploy email campaigns including but not limited to copy reviews, structuring A/B or multivariate testing strategies, scheduling deliveries and reporting on email results.
  • Operations-minded, 2+ years hands-on execution of email campaigns using marketing automation platform (Marketo)
  • Proofreading the email content and provide recommendations based on email best practices
  • Resolves rendering issues and ensures consistent rendering across email clients, web browsers, and mobile browsers.
  • Q/A campaigns for functionality, rendering, tracking and customer experience
  • Building email lists based on database criteria or lists upload
  • Responsible for email reporting and evaluating performance of campaigns; including customer engagement metrics, trends, and test results
  • Have an understanding and be able to apply email best practices to a campaign
  • Setup proper suppression, distribution, filters, targeting
  • Monitor skips, bounces after launch to ensure campaigns launch as expected
  • Analyze, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform
  • Setting up URL parameters and other type of tracking to ensure channel/campaign attribution

Skills: 

  • 2+ years of email operations and/or digital marketing experience
  • 2+ years of hands-on Marketo experience
  • Experience in building emails and landing pages
  • Experience in campaign QA and audience segmentation
  • Familiarity with the execution and coordination of email marketing campaigns
  • Strong organizational skills and attention to detail
  • Comfortable with business analytics and producing data-driven insights and reporting

Nice to have: Experience in editing email HTML/CSS code

Client Description:

Our Client is an American software company that offers businesses cloud computing solutions to manage digital workflows. Their innovations have streamlined working processes for 80% of the Fortune 500 alongside over 5000 other companies around the world including American Express, Deloitte, Experian, MGM, the NHS, Vodafone, and Wayfair.

 

We want to make a world of difference, so it matters to us that we hire differently. Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer.