#167249

Social Media Manager (technology)

Location:
London
Salary:
100k
Start date:
ASAP
Posted By:
Viktorija Martinenaite
Date:
27/04/2021
Duration:
12 months

Job Description:

Our client's digital marketing team is seeking a Social Media Manager who is experienced in using social media to achieve marketing goals and drive brand awareness. The ideal candidate will be a compelling storyteller with a real creative flair, and a passion for fostering engaging conversations, delivering a great experience for all customers, and bringing strong project management skills to see projects through from ideation to implementation.

Responsibilities:

  • Strategy
  • Own and develop the organic social media strategy and goals (e.g. across awareness, education/information, news, celebration) to grow its impact as a digital channel
  • Work with digital marketing and XFN teams to develop actionable organic social media plans to contribute to marketing and goals
  • Develop operational capability to scale organic social media
  • Manage all agency relationships and performance
  • Be the voice of and advocate for social media 


Content Campaigns

  • Ideate, create and publish relevant, original, high-quality content relevant to each social media platform by working with Marketing and XFN teams across the business to source content
  • Ensure brand consistency in assets (image, video and copy) through tone of voice, messaging, visual identity
  • Use SEO and aligned keyword strategy
  • Work across Marketing and XFN teams to support their campaigns and initiatives
  • Develop and oversee day-to-day management of always-on social media campaigns and align organic activation with other digital channels
  • Create and implement a monthly editorial content calendar which includes monthly sales objectives and initiatives
  • Create social assets and post directly when required


Community Management

  • Scale the social community and grow engagement
  • Work with XFN teams (e.g. Support, Comms) on Community Management, covering all aspects of social media interaction between customers and the company, and ensure a positive customer experience
  • Measurement and Tools
  • Set goals and metrics to measure organic performance
  • Use data and analytics to provide insight and reporting across teams and to leadership
  • Leverage social listening tools to inform XFN teams – on competitors, hot topics or themes, for example


Experience

  • 3- 5 years of hands-on experience in managing organic and paid social media channels (including, but not limited to, Facebook, Instagram, LinkedIn and Twitter)
  • Excellent communication and copywriting skills
  • Creative flair for content (text, image and video)
  • Solid knowledge of SEO and keyword research
  • Data driven with strong analytical skills
  • Social media platform experience eg Hootsuite, Sprout Social, Brandwatch
  • Fully conversant with social media, content management and measurement tools
  • Experience managing social in B2B and B2C markets
  • Used to working in global, cross functional teams and able to influence and take the lead when needed
  • Pristine project management skills with ability to champion XFN partners
  • Agency management expertise
  • HTML/CSS capability a bonus
  • Familiarity with all digital marketing channels
  • Self-starter needing little guidance
  • Bags of energy and used to working in very fast-moving environments

Client Description:

Our Client is the largest social media company in the world. They have substantial B2B and B2C advertising and media platforms, as well as a nonprofit initiative. With the mission of bringing people together, they now boast over 2 billion users, and are rapidly developing as they influence the world around us.

 

We want to make a world of difference, so it matters to us that we hire differently. Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer.