#170126

SEO Manager

Location:
London (Must be UK based)
util.job.terms:
Permanent
Salary:
£46k
Start date:
ASAP
Posted By:
Andrew Zdunek
Date:
07/12/2021
Duration:
Permanent

Job Description:

About

Our client who specializes in the financial services and price comparison market is seeking an SEO Manager. Costumers compare prices on energy, car insurance, travel insurance, mortgages, credit cards and loans.


Job duties include:

Understanding strategy and execution in regards to SEO practices.

Accountability for the overall organic performance of multiple products (e.g. car insurance, home insurance) and delivering traffic against business targets.

Working in some of the most competitive search landscapes to deliver successful SEO recommendations.

Developing, scoping and delivering the SEO strategy for the products you manage. This will include completing comprehensive search intent research to fully understand customer search behavior and transforming this research into content recommendations

Responsible for ensuring the development of product channels follow SEO best practice, ensuring that organic search hygiene factors are monitored and managed accordingly

Directly making changes through our CMS to execute your recommendations.

Reporting and measuring the impact of website changes to rankings, share of voice, CTR, visit and other performance signals

Supporting Organic performance Lead with senior stakeholder management and SEO forecasting for the products you manage

Working closely with Product, Commercial and User Research teams to fully understand the customer journey, customer needs and pain points

Reviewing performance across our range of analytics packages to identify key trends

To be able to distill complex information into easily understandable graphics and present this information to senior stakeholders

Analyse Google Search Console performance data to measure SEO performance and setup reports to automate reporting

Complete competitor and search landscape analysis to spot opportunities and trends within the organic search results

Work with the PPC team to create holistic search strategies

Utilising tools such as SEMRush, BigQuery, DeepCrawl, Google Search Console, Google Analytics & MajesticSEO to mine critical SEO data and transform this into useful insight

Build and maintain excellent relationships with all stakeholders, especially Commercial, Product & Marketing and ensure excellent lines of communication about SEO plans

Represent the team in internal channel marketing meetings & trade meetings.

Embed solid working relationships across the business championing best practice SEO execution.

Support junior team members in achieving their objectives and upskilling team members on SEO

What do you need to excel in this role?

At least 4 years’ experience in a search marketing specific role

Expert level of knowledge of SEO and on-page best practice

You have created and executed SEO strategies which have delivered results

Experienced in working in highly competitive search verticals. Proven track record providing ROI in a competitive market

Confident in data analysis and extracting relevant insights from large datasets

Strong writing skills and ability to produce high quality reports

Knowledge of Google algorithm updates

Ability to communicate effectively with internal/external customers

Familiarity with wider marketing disciplines and how they impact organic search

Project management skills and the ability to manage multiple tasks simultaneously

Excellent working knowledge Microsoft Word, Excel and PowerPoint

Client Description:

We want to make a world of difference, so it matters to us that we hire differently. Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer.