- London (Must be UK based)
- Start date:
- Posted By:
- Andrew Zdunek
Our client who specializes in the financial services and price comparison market is seeking an SEO Manager. Costumers compare prices on energy, car insurance, travel insurance, mortgages, credit cards and loans.
Job duties include:
Understanding strategy and execution in regards to SEO practices.
Accountability for the overall organic performance of multiple products (e.g. car insurance, home insurance) and delivering traffic against business targets.
Working in some of the most competitive search landscapes to deliver successful SEO recommendations.
Developing, scoping and delivering the SEO strategy for the products you manage. This will include completing comprehensive search intent research to fully understand customer search behavior and transforming this research into content recommendations
Responsible for ensuring the development of product channels follow SEO best practice, ensuring that organic search hygiene factors are monitored and managed accordingly
Directly making changes through our CMS to execute your recommendations.
Reporting and measuring the impact of website changes to rankings, share of voice, CTR, visit and other performance signals
Supporting Organic performance Lead with senior stakeholder management and SEO forecasting for the products you manage
Working closely with Product, Commercial and User Research teams to fully understand the customer journey, customer needs and pain points
Reviewing performance across our range of analytics packages to identify key trends
To be able to distill complex information into easily understandable graphics and present this information to senior stakeholders
Analyse Google Search Console performance data to measure SEO performance and setup reports to automate reporting
Complete competitor and search landscape analysis to spot opportunities and trends within the organic search results
Work with the PPC team to create holistic search strategies
Utilising tools such as SEMRush, BigQuery, DeepCrawl, Google Search Console, Google Analytics & MajesticSEO to mine critical SEO data and transform this into useful insight
Build and maintain excellent relationships with all stakeholders, especially Commercial, Product & Marketing and ensure excellent lines of communication about SEO plans
Represent the team in internal channel marketing meetings & trade meetings.
Embed solid working relationships across the business championing best practice SEO execution.
Support junior team members in achieving their objectives and upskilling team members on SEO
What do you need to excel in this role?
At least 4 years’ experience in a search marketing specific role
Expert level of knowledge of SEO and on-page best practice
You have created and executed SEO strategies which have delivered results
Experienced in working in highly competitive search verticals. Proven track record providing ROI in a competitive market
Confident in data analysis and extracting relevant insights from large datasets
Strong writing skills and ability to produce high quality reports
Knowledge of Google algorithm updates
Ability to communicate effectively with internal/external customers
Familiarity with wider marketing disciplines and how they impact organic search
Project management skills and the ability to manage multiple tasks simultaneously
Excellent working knowledge Microsoft Word, Excel and PowerPoint
We want to make a world of difference, so it matters to us that we hire differently. Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer.