#170236

Digital Growth Marketing Manager

Location:
Remote (London based)
util.job.terms:
Temporary
Salary:
£88,500 per annum
Start date:
26/08/2021
Posted By:
Shana Hector
Date:
07/14/2021
Duration:
12 Months

Job Description:

Digital Growth Marketing Manager - Paid Social and performance marketing

Our top 5 social media client's platform's marketing team is looking for an experienced Digital Marketing and Growth Manager focused on Paid Social and performance marketing; it is an enterprise communication & collaboration platform that is changing the way the world works. Launched in 2016, the platform is growing quickly, with thousands of companies around the world now using it to connect their employees and work seamlessly across teams and geographies. In this role you will help lead our global paid social campaign and performance marketing strategy and build a roadmap for multi-year growth. You will collaborate with design and web development teams to plan and optimize ad creative and landing page performance. This role is supported by agencies for planning and execution.

Responsibilities

· Design and scale our paid social program by leveraging a combination of channels and tactics to drive quality lead volumes and scalable multi-year product growth

· Optimize global investments across social/performance marketing platforms and programs with a focus on customer acquisition, lead generation and return on ad spend

· Use data-driven marketing to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the buyer’s journey

· Collaborate with cross-functional teams to create holistic, full-funnel growth roadmaps, develop A/B & multivariate optimization plans to deliver performance improvements

· Extract and deliver insights to other teams such as sales, product marketing and product management on what resonates and what performs in market

· Support integrated and regional campaigns with innovative approaches to direct response and brand awareness advertising

· Partner with regional marketing, content, product and website teams on development and implementation of a coordinated multi-channel customer acquisition strategy

· Develop a deep understanding of our product, audience, and their buyer journey

Skills

· 5+ years of performance marketing, preferably in B2B SaaS environment

· Experience managing agencies, budgets and a deep expertise in social / digital marketing

· Proven track record of delivering multi-year business growth through scaling paid social /performance campaigns

· Strong business acumen and quantitative analytical skills

· Exceptional communication, problem solving, and project management skills

· Strong cross-functional collaborator

· Comfortable in ambiguity and able to forge a path ahead

Education

BA/BS degree preferred

Client Description:

Our Client is the largest social media company in the world. They have substantial B2B and B2C advertising and media platforms, as well as a nonprofit initiative. With the mission of bringing people together, they now boast over 2 billion users, and are rapidly developing as they influence the world around us.

 

We want to make a world of difference, so it matters to us that we hire differently. Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer.