#171236

User Acquisition Marketing Manager

Location:
London
Job Terms:
Temporary
Salary:
up to £48.5 k pa plus benefits
Start date:
October
Posted By:
Monika Pflicke
Date:
08/11/2021
Duration:
12 months

Job Description:

User Acquisition Marketing Manager Duration: 12 Months Location: London Annual Bonus max £48.5 k pa (PAYE) We are recruiting for our client-global technology leader. Online tools have been a lifeline for many throughout the pandemic and are a catalyst to build an inclusive, sustainable, and green recovery. Since 2015, we've helped millions of people find a job, grow their career or business. Now, we are here to help accelerate economic recovery through our tools and training; so that local businesses, communities, and people can adopt and grow. Through our main platform - Digital Workshop - we have already trained over 17 million people in EMEA to learn digital skills. But there is more to be done, so we’ve committed to help 10 million more people and businesses in EMEA to find jobs, digitise and grow by the end of 2021. As we work to scale and expand our current programmes, this is an exciting time to join the team! Lead online acquisition for Digital Workshop, including our own & operated channels strategy (such as SEO, CRM, Home Page Promos or cross-promos) and paid media where relevant. Help drive product optimization through data-backed insights, in order to increase our conversion rates and improve funnel performance. Manage relationships with online media agencies that support the regional activity, and our local marketing teams (Digital Workshop is present in 63 markets and 32 languages). Report back on the overall user acquisition performance and drive further optimizations in partnership with our product & analyst teams. Provide insights & best practices across the board, come up with and test new initiatives to drive growth, and continue the development of refreshed creative assets. Skill/Experience/Education Mandatory 2-4 years’ experience in performance marketing, incl. CRO and Growth channels (e.g. SEO, CRM). High Analytical skills, high proficiency in analytical tools. Excellent project management and stakeholder management skills. Desired Passion for advertising-based technologies / solutions and familiarity with what’s out there. Experience in running online advertising campaigns on various platforms. Experience in managing cross-functional teams. Proven track record of performance optimization. Familiarity with marketing best practices, and digital based measurement methods.

Client Description:

Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.

 

We want to make a world of difference, so it matters to us that we hire differently. Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer.