Apps Merchandising Manager

Job Terms:
up to 65k pa pro rata plus bonus (PAYE)
Start date:
Posted By:
Pamela Wiatr
12 months

Job Description:

Job title: Apps Merchandising Manager

Duration: 12 months (until September 2022)

Pay: up to 65k pa pro rata (PAYE)

Bonus: Company Plan

Location: London 


As a Merchandising Manager, you will impact millions of users everyday by owning merchandising efforts end-to-end for the Apps vertical within your market(s). You will be the expert on the content, user needs, and the local ecosystems. You will work with Merchandisers from other verticals on country strategy, Business Development on understanding strategic partner needs, and Product & Engineering on supporting new platform capabilities.

You will develop and execute against a scaled apps merchandising strategy across the EMEA region [with particular focus, but not limited to, GB, FR, DE, RU]; delivering retail promotions for the Apps vertical while continually analyzing performance metrics and optimizing the user experience. You are able to understand what content is compelling for users and can create editorial focused on top user needs.

You have knowledge of EMEA markets and are familiar with content publishing systems. You bring extensive experience in an online or mobile business; a keen devotion to the user; superb organization and communication skills; and a track record of beating traffic, conversion and revenue goals.

As a Merchandising Manager, you will help build and maintain the merchandising program. Based on your digital content marketing experience, you will coordinate and launch effective online campaigns and promotions. You bring to the table strong retail instincts, sharp analytical abilities, and impeccable oral and written communication skills. You are comfortable working cross-functionally with product, design, marketing, engineering, and other teams to develop an innovative user experience. It’s important that you be able to work both independently and collaboratively to develop new content features and scalable merchandising processes. You’ll also have a track record for successful prioritization, meeting critical deadlines, and enthusiastically addressing challenges with an eye toward problem solving.



Develop the scalable regional merchandising strategy for the vertical and execute against the global plan.

Own the regional merchandising program and create apps campaigns and content for EMEA markets.

Analyze internal data, market research and industry trends to select content to promote and to understand how users are engaging with the recommended apps

Develop user insight for the vertical, research new and trendings apps as well as help test these apps for quality and usefulness.

Develop best practices and processes to further enable the highest quality delivery of campaigns and content in the region.




BS/BA or equivalent work experience 

5 years of experience in a merchandising or marketing role for an online commerce or digital content business. Knowledge of the apps ecosystem, categories and business models 

Deep knowledge and experience of the EMEA region

Experience of working cross-functionally 

Fluency in English both written and verbal


Strong analytical skills; ability to analyze research or performance data and apply that analysis to optimize merchandising strategy

Ability to work with partners to develop co­-promotion or cross-­promotion strategies and campaigns

Ability to advise on strategies and product requirements to enhance merchandising capabilities

Strong communication skills and collaborative working approach

3+ years of experience working in function or company focused on mobile, ecommerce or gaming 

Fluency in German


Client Description:

Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.


We want to make a world of difference, so it matters to us that we hire differently. Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer.