#172891

Marketing Manager

Location:
London
Job Terms:
Temporary
Salary:
£67,000 per annum
Start date:
04/10/2021
Posted By:
Nikita Vyas
Date:
09/27/2021
Duration:
6 months

Job Description:

In this role you will execute strategies to grow membership and an engaged subscriber base for Audible by working with the Digital Marketing Manager, Acquisition, agencies and partners to drive new customer acquisition within spend efficiency goals. You will manage key stakeholders while driving the acquisition of new customers at Audible.co.uk.

Key Responsibilities:
 Contribute to the growth of all paid for online marketing channels for Audible UK. Primarily but not exclusively in Paid Social, Display, Mobile Store and App Install activity against customer acquisition and efficiency goals.
 Monitor and Analyse performance to devise ways of spending more efficiently.
 Provide thorough analysis of the channel’s impact, both in terms of transactional and incremental value.
 Manage third party agencies and partners day to day in order to deliver against goals.
 Report on progress against goals and other relevant metrics to stakeholders.
 Implement and continually test creative and messaging to support campaigns. Candidates must be organised and unfazed by ambiguity. Data driven and proactive. And should have familiarity with the below;

Tools & Platforms:
- Google Ads & Merchant Centre
- Google Marketing Platform
- Facebook Business & other key social platforms
- DSPs (The Trade Desk, DV360 or similar)
- Analytics tool (Adobe, Google Analytics or similar)
- Mobile Measurement Platform (Kochava, Appsflyer, Adjust or similar)
- Competitor Insights Tools experience is a plus

Client Description:

Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world. 

 

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.