#173338

EMEA Ads Marketing Specialist (B2B)

Location:
London
Job Terms:
Temporary
Salary:
up to 65,200k pa pro rata (PAYE)+ bonus
Start date:
October
Posted By:
Pamela Wiatr
Date:
10/08/2021
Duration:
12 months

Job Description:

Overall Responsibilities:

As an EMEA B2B Marketing Specialist, you’ll (1) manage growth marketing projects aimed at acquiring new users on our client’s online advertising platform and related SMB products, (2) focus on insight generation, working closely with a UX Research partner and insight agencies to identify trends and customer needs and (3) work closely with partner teams (media specialists, creative specialists, product managers) to bring to life better acquisition journeys for high-value users.

Top 3 Daily Responsibilities:

Create and maintain a robust learning agenda, coordinating research projects with UXR and Research partners, delivering quarterly research reports as well as project-based pre-market testing for the team

Develop innovative projects based on research, creating detailed launch plans (writing “Business Requirement Documents”) and obtaining necessary approvals, budgets and analytical support to get the projects live - scale if successful, iterate if not.

Coordinate ongoing acquisition campaigns with a focus on web channels (owned and paid), coordinating creative production with external creative agencies and internal specialist teams

 

Mandatory Skills/Qualifications:

Bachelor's degree or equivalent practical experience

4 years of experience in product marketing, product management, program management, strategy consulting, or similar.

Experience of problem solving, project management, analysis in a marketing environment (ideally in tech)

Experience in B2B marketing is a plus, in particular with Small and Medium Businesses

Strong organizational and communication skills, ability write clear plans and requirement documents

 

Non-Essential Skills/Qualifications:

Distinctive problem-solving and analytical skills with a high degree of analytical rigour, strategic mindset, and business acumen.

Global mindset and ability to think across disciplines, industries and cultures.

Ability to influence and collaborate effectively with internal teams and external agencies within the marketing organization and beyond, i.e. Sales and Product teams.

Excellent written and oral communication skills, confidence in presenting to both internal teams and external partners.

Experience in digital advertising &/or video advertising and/or Direct Response Marketing would be a plus.

Experience working with UXR or Research partners would be a plus (pre-market testing, prototyping research, insight generation)

Fluency in one or more EMEA languages (e.g. German, Spanish, Italian, Arabic, Russian), beyond English, is a plus

 

Client Description:

Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.

 

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.