#181131

Marketing Manager (ATL paid media specialist)

Location:
London, UK
Job Terms:
Temporary
Salary:
up to 100K (pro-rata)
Start date:
June 2022
Posted By:
Denisa Honciuc
Date:
06/10/2022
Duration:
5 months

Job Description:

If you have a passion for the entertainment industry and Marketing experience with digital media platforms, Aquent has an opportunity for you. We are seeking an ATL Paid Media Specialist for a contract role in London. You will be working with a respected global brand, and the position offers a salary up to Â£100K (pro-rata)

This Marketing Manager contract will last for a duration of 5 months, and you will be responsible for developing and implementing the company's ATL campaigns across Germany and Austria. We are looking for someone who has experience in planning and buying across the entire breadth of ATL media channels, from Social through to OOH.

Your day-to-day duties as ATL Paid Media Specialist will include:

  • Being the ATL lead in Germany and working with the x-functional teams to develop and deliver the overall marketing plan

  • Managing 3rd party agencies to manage the ATL process from planning through to delivering and reporting

  • Managing the ATL media budget, with accountability for campaign effectiveness and efficiency

  • Introducing and encouraging the adoption of new media platforms, technologies and media solutions

The successful candidate for this Marketing role will have experience and passion for the entertainment industry or related industries. You will need experience working with different measurement methodologies (MMM, Brand Lift Studies, Regional Testing) and an understanding of digital media platforms (DoubleClick, Facebook, Ad Manager). We are also looking for:

  • Knowledge of the different Europe media landscapes

  • Exceptional persuasive written, verbal and presentation skills

  • Understanding of the internal workings of a media agency, developed through working at an agency, or through management of an agency

  • Ability to interpret data to measure campaign impact and effectiveness, identify actionable insights, and align cross-functional teams around the insight

In return for your knowledge and expertise, you will receive a favourable salary and the opportunity to work with a passionate and successful team.

To learn more or to apply for this ATL Paid Media Specialist job in London, please get in touch with Aquent today. 

 

Client Description:

Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world. 

 

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.