#182369

Marketing Exec / Manager - Real Estate and Construction

Location:
Remote/London office monthly
Job Terms:
Permanent
Salary:
£40-£50k+
Start date:
Notice period
Posted By:
Claire Blasi
Date:
07/26/2022
Duration:
Permanent

Job Description:

My client, a multinational accountancy firm is looking for a Marketing Executive/Manager.

RSM is seeking an experienced Marketing Exec/Manager to grow the Real Estate and Construction sectors. This sector is made up of a variety of sub-sectors making this a diverse role.

You will be responsible for developing, delivering and monitoring strategic marketing and business development activity for the sectors. Taking a national view, you will be a key part of the sector marketing team, working with the regional Clients and Markets teams, sector heads and other key staff and partners to ensure the firm effectively positions its sector expertise, adds value to clients and acquires quality new business and clients.

Responsibilities:

  • You will be advising on sector marketing strategy for the real estate and construction sectors.
  • Lead on all sector-driven marketing and BD activity nationally for the sector group.
  • Develop and deliver the national sector plan, checking progress regularly, and ensuring delivery within budget and adequate ROI.
  • Undertake research to identify sector issues to support marketing activity.
  • Develop issues-driven campaigns and thought leadership, working with all service lines, regions and the Demand Generation team to drive lead generation.
  • You will ensure web, social and other content profiles well within the sectors.
  • You will manage sector third-party relationships, explore new and maximise existing sponsorships and other associations to position each sector appropriately as well as monitor ROI.
  • Working with the clients and markets team to identify sector targets and to ensure content lands with clients
  • Actively network within the sectors and build internal and external networks for the benefit of the sector groups.
  • Advise on high-value and strategically important sector proposals as appropriate and understand the sector’s tendering activity to influence success rates and support positioning.
  • Develop and maintain marketing materials to support business development, such as up-to-date sector information, testimonials and credentials and act as a central point for collating innovative ideas and driving best practices.
  • Manage and advise on the use of data to ensure high-quality sector data for targeting.
  • Deliver high-quality, effective internal communication, including intranet content, within and on behalf of the sector.
  • Champion the sector BI reports and use as a basis to inform decision-making within the sectors.
  • Be responsible for developing social media content for the sector and developing profiles of the sector team, ensuring they interact with appropriate sector forums.
  • Meet with key sector clients to undertake VOCs, feeding back and actioning as appropriate and using those to learn about the sectors and client challenges.
  • Support client and target account planning for strategic clients and targets, as a sector specialist.
  • Undertake lost client reviews for key sector losses and feedback learning points, ensuring loss data is fully captured.
  • Liaise with the PR team to ensure adequate, timely and appropriate sector PR coverage.
  • Develop and manage the national sector budget.
  • Assist with national marketing and business development projects as required.

Personal and professional qualities:

  • A track record of developing marketing content.
  • Experience of supporting sector-focused activity.
  • A strong commercial acumen and genuine interest in the sectors and their growth.
  • Priority focus on lead generation and drive/hunger to win work on a national scale.
  • A professional, credible and confident communicator, with strong influencing skills and the ability to work effectively with the sector heads, displaying confidence and national authority.
  • Excellent project management and coordination skills.
  • A proactive and self-motivated individual.
  • An active team player.

Please contact me if you want to take advantage of this fantastic opportunity. claireblasi@aquent.com

*Due to the high volume of responses, if you have not received an email in 48 hours please take it that you have unfortunately not been successful.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

Client Description:

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.