Influencer Marketing Manager
Overview
Placement Type:
Temporary
Compensation:
£56.25 p/h PAYE
Start Date:
07.10.2024
Our client is recruiting for an experienced Influencer Marketing Manager to spearhead our influencer marketing efforts in France. This role requires a deep understanding of the French creator and influencer landscape, consumer behaviours, and cultural trends. The ideal candidate will be a strategic thinker with a proven track record of launching innovative influencer campaigns that resonate with local audiences and drive brand advocacy for their product.
Key Responsibilities:
- Develop and execute a locally relevant influencer strategy aligned with EMEA marketing goals, leveraging audience insights.
- Enhance our influencer presence by managing agency relationships to create top-tier local campaigns.
- Seamlessly integrate their product into French culture by exploring new platforms and tactics to reach our target audiences.
- Collaborate cross-functionally to develop insightful briefs, ensuring influencer campaigns complement paid media activities and drive key sentiment metrics.
- Partner with the Media team to optimise the blend of paid, earned, and owned media to achieve brand sentiment goals.
- Establish measurement frameworks with analytics teams to assess the impact of influencer marketing activities.
- Work with Integrated Marketing, Insights, Decision Science, and Communications teams to ensure campaigns are data-driven and community-focused.
- Analyse cultural, community, media, and market trends to inform strategic and creative content development.
Qualifications:
- Strong experience in social and influencer marketing, preferably within creative or content agencies.
- Fluent in French, with a deep understanding of French culture and the influencer landscape.
- Experience in cross-functional collaboration with geographically dispersed teams.
- Proven ability to develop impactful social and influencer marketing strategies for well-established brands.
- Strong strategic thinking, with experience in designing and delivering social/influencer marketing solutions that resonate culturally.
- Hands-on experience in creating and executing innovative, integrated social/influencer campaigns.
- Experience in crafting business cases, influencing senior leaders, and demonstrating the business impact of marketing initiatives.
- Excellent communication skills and the ability to thrive in a fast-paced, entrepreneurial environment.
- A passion for culture, social trends, and the mission of their product.
Client Description
Our Client is the largest social media company in the world. They have substantial B2B and B2C advertising and media platforms, as well as a nonprofit initiative. With the mission of bringing people together, they now boast over 2 billion users, and are rapidly developing as they influence the world around us.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.