Marketing Manager, Measurement & Effectiveness

Overview

We are seeking a strategic and execution-driven Marketing Manager to lead a high-impact Measurement & Effectiveness program within a dynamic, cross-functional marketing team. This role is ideal for a self-starter with strong B2B marketing experience, a passion for event strategy and execution, and the ability to operate independently in a fast-paced, tech-driven environment.

Key Responsibilities

Strategy Ownership & Program Leadership

• Own the Measurement & Effectiveness marketing program for 2025–2026.

• Analyze market conditions and advertiser data to define the 2026 program strategy.

• Operate with autonomy to develop strategic marketing plans aligned with business goals.

• Collaborate with content partners and digital publications to drive thought leadership.

Event Strategy & Execution

• Lead planning and execution of a large-scale flagship event in Q1 2026, with planning kicking off in Q4.

• Manage end-to-end event operations, from ideation to delivery.

• Oversee a portfolio of smaller scale events and serve as a project lead for broader initiatives.

• Coordinate across multiple teams including regional marketers, sales, and content teams.

Cross-Functional Leadership

• Act as a marketing lead and key member of a cross-functional project team.

• Partner with marketers across EMEA, sales stakeholders, and operations to ensure alignment and delivery.

• Drive collaboration, communication, and excellence across team members and vendors.

Qualifications

Experience & Skills

• 7–10+ years of B2B marketing experience, with a strong background in event marketing and program management.

• Proven ability to lead strategic marketing initiatives with minimal guidance.

• Demonstrated experience managing cross-functional teams and vendor relationships.

• Experience working in fast-paced, tech-focused environments is highly preferred.

• Strong project management and process-building skills.

• Familiarity with marketing measurement and campaign effectiveness is a plus, but not required.

Personal Attributes

• Independent, self-motivated, and able to own programs end-to-end.

• Strategic thinker with strong execution capabilities.

• Confident communicator and collaborator who thrives in team-oriented environments.

• Detail-oriented, organized, and comfortable juggling multiple workstreams.

Additional Information

• This role is approximately 60% focused on event execution and 40% on marketing comms, measurement, and content.

• While direct experience with measurement frameworks is a bonus, the role offers opportunities to learn and grow in that area.

• Tech industry experience is highly valued, but not mandatory.

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