Developing and Launching a New Music/Video Product

Aquent Aquent


A major mobile device and electronics company was looking to design, develop, and launch a new music product under very tight deadlines.The high-profile product was to be featured on the client’s line of premium mobile devices worldwide.


Aquent assisted the client’s design team in finding the best visual design, interaction design, conceptual design, copywriting, documentation, and project management talent — and on very short notice. By alerting our network of creative talent that there was an opportunity for them to help design and launch a new product on a massive scale, we were able to fill the client talent order quickly.


The service started on smartphones, moved to tablets, and then to desktops, smart TV, and wearables. It has been extended beyond music to also cover video, including virtual reality video. The client supported the product launch with a large media/advertising campaign, including television ads featuring many of the biggest stars in music. The team, which included Aquent talent, won a number of design awards.

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