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Demand Generation Marketing Manager

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An up and coming marketing technology startup is looking for a Demand Generation Marketing Manager to join its team on a full-time basis. SaaS experience is highly desireable, and the ideal candidate comes from a company that is in the advertising technology or marketing technology space. 

RESPONSIBILITIES:

  • Producing, reporting, and optimizing all paid advertising channels (search, social, content syndication, display, reviews and any other paid advertising initiative)
  • Own testing and optimization suite for entire paid funnel (audience, creative, spend, bids, inbound process, and sales handoff)
  • Manage external advertising partners and agencies 
  • Collaborate with Demand Generation / Marketing Operations on building out tracking and reporting infrastructure for all paid activities 
  • Work closely with design to craft and produce, and optimize creative messaging across all paid advertising channels

MUST-HAVES:

  • 4+ years hands-on experience with paid advertising managing to a budget with a heavy focus on business metrics and managing multiple campaigns with variable objectives 
  • Experience running multiple projects simultaneously, high level of self discipline with the ability to aggressively prioritize 
  • B2B advertising experience with knowledge of account based marketing and multi-touch attribution (SaaS experience preferred)
  • SQL / Tableau / any technological chops is a plus
  • International advertising / campaign localization experience is a huge plus
  • Diverse digital marketing experience is a plus

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