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Digital Marketing Writer

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Our client in the innovative technology industry is searching for a Digital Marketing Copywriter to add to their team. The Digital Marketing Copywriter is responsible for generating new text as well as editing existing text for a variety of materials produced by the marketing department. Materials include customer/partner newsletters, advertisements, Web pages, emails, direct mail pieces, RFP/Proposals and more. 

Essential Functions
• Create pertinent, factual, compelling content for a wide variety of digital marketing communication pieces
• Edit and proof materials as needed
• Help establish, document, and maintain department best practices and copy database
• Build strong internal and external relationships so as to gain a clear understanding of customer needs, business challenges, and industry issues
• Gain an understanding of the products and services so that the key features and benefits are correctly communicated and highlighted
• Work with team members to produce compelling copy and themes for ads, landing pages, emails etc…

Knowledge, Skills, and Abilities
• Ability to analyze information
• Process suggestions, corrections, and feedback professionally
• Excellent problem-solving skills
• Exceptional communication skills – both for internal and external audiences
• Ability to understand technology changes and identify opportunities to promote the company and its products
• Possess the ability to be flexible to a changing environment, acknowledging urgency when necessary
• Ability to exercise good judgment and discretion in confidential matters
• Maintain ability to work independently with minimal direction
• Ability to remain organized at all times

Experience
• Experience in a corporate setting, preferably in a technology company/B2B environment
• Has experience in direct marketing or direct response environment
• Must be prepared to submit a variety of writing samples

 

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