Looking for a Email Marketing/Campaign Specialist to assist in the launch of direct marketing campaigns to help acquire new customers for a new subscription product. Must have experience in IBM/Silverpop Engage.
This is a temp assignment to sit onsite in Rancho Santa Margarita. Looking for someone to start ASAP, this would be a 6 - 9 week assignemnt, potential to go longer or convert.
- 5+ years of experience in digital marketing (preferred experience with Silverpop Engage)
- 2+ years marketing automation and email campaign experience
- Must be able to incorporate business needs into one comprehensive and cohesive plan
- Previous experience with email marketing platforms, CRM and enterprise email tools.
- Demonstrated experience in the execution of multichannel membership marketing campaigns
- Bachelor’s Degree in a Marketing and/or technical focus discipline.
- Assist in the development and launch of direct marketing campaigns
- Create monthly/quarterly campaign KPI dashboards.
- Perform day-to-day email marketing activities including email campaign setup, scheduling, analysis, testing, tagging and deployment
- Manage the strategy, development and execution of email marketing campaigns
- Optimize engagement to improve subscriber retention and growth
- Monitor deliverability and ensure compliance to maintain high deliverability