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Email Campaign Manager

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Looking for a Email Marketing/Campaign Specialist to assist in the launch of direct marketing campaigns to help acquire new customers for a new subscription product. Must have experience in IBM/Silverpop Engage.

This is a temp assignment to sit onsite in Rancho Santa Margarita. Looking for someone to start ASAP, this would be a 6 - 9 week assignemnt, potential to go longer or convert. 

REQUIREMENTS:

  • 5+ years of experience in digital marketing (preferred experience with Silverpop Engage)
  • 2+ years marketing automation and email campaign experience
  • Must be able to incorporate business needs into one comprehensive and cohesive plan
  • Previous experience with email marketing platforms, CRM and enterprise email tools.
  • Demonstrated experience in the execution of multichannel membership marketing campaigns
  • Bachelor’s Degree in a Marketing and/or technical focus discipline.

RESPONSIBILITIES:

  • Assist in the development and launch of direct marketing campaigns
  • Create monthly/quarterly campaign KPI dashboards.
  • Perform day-to-day email marketing activities including email campaign setup, scheduling, analysis, testing, tagging and deployment 
  • Manage the strategy, development and execution of email marketing campaigns
  • Optimize engagement to improve subscriber retention and growth
  • Monitor deliverability and ensure compliance to maintain high deliverability

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