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Marketing Communications Manager

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A learning science company and one of the "big three" educational publishers that provides customized educational content, software, and services for pre-K through postgraduate education is seeking a Marketing Communications Manager!

  • Start: ASAP
  • Hours Per Week: 37.5-40
  • On/Off: can be onsite, offsite, or a combo of both
  • Report To: Director of Creative & Marketing (David) sits in Toronto
  • Level: 5-7 years’ experience
  • Managing: 6 including a combo of agencies and freelancers. It will potentially be more

Reporting to the Director of Creative & Marketing, the Marketing Communications Manager (MCM) will be responsible for the planning and execution of marketing programs that support of business objectives. The incumbent is a self-starter with a passion for marketing, creative, digital communication and results. Core responsibilities:

  • Assist in development and management of freelance designers, writers and traffic/production coordinators.
  • Develop and implement comprehensive marketing communications plans and programs to support strategic business initiatives and brand objectives for the MHHE.
  • Assist in the development of annual and quarterly marketing plans.
  • Assist in the execution of MHHE thought leadership strategy tailored to diverse but specific audiences.
  • Help create and/or curate engaging top-of-funnel content as well as mid-funnel content to develop new opportunities.
  • Plan, build and execute integrated lead generation campaigns to drive brand awareness, educate, maximize prospect engagement and generate marketing-qualified sales leads.
  • Help develop digital strategies tailored to key audiences.
  • Provide marketing support on special projects.
  • Monitor, measure and analyze the effectiveness of all marketing initiatives.

Qualifications:

  • Bachelor’s Degree in Business or Marketing.
  • Minimum 5-7 years of related experience in Brand and Marketing Communications.
  • Strong strategic media and campaign planning skills with a focus on results.
  • Strong copywriting ability.
  • Strong knowledge of digital marketing, including SEO, Social, Marketing Automation and Content Marketing.
  • Strong project management, budget management and organizational skills.
  • Agency experience an asset.
  • Data analysis experience.
  • Online media experience an asset.
  • Ability to work in a fast-paced environment while adhering to deadlines.
  • Experience in creative management development an asset
  • Very strong knowledge and experience with MS-Office – Word, Excel, PowerPoint, Project.

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