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Marketing Coordinator

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The Marketing Coordinator will be responsible for supporting the Brand Management team of Disney online Mom and Family Portfolio marketing team. Properties in the team’s portfolio include,,, and a new suite of web and mobile tools and utilities under development.

· College degree

· 2-3 years working in marketing or related field

· Experience and knowledge of web site technology, design and production

· High proficiency in MS Word/Excel/PowerPoint

· Experience working across functional areas, including design, production and analytic teams, to meet deadlines

· Experience working with strong brands and a general understanding of the Disney brand

· Outstanding communication and interpersonal skills, both verbal and written

· Excellent organizational and project management skills

· Critical thinking ability and basic data analysis

· Demonstrated interest in Internet and/or kids entertainment


Provide support for acquisition and promotional marketing efforts, including:
· Work closely with Creative and Production teams to develop and track marketing creative

· Manage feedback and approval process for marketing creative and deliver final assets to production teams for implementation

· Produce and oversee contests and sweepstakes from initial creative to developing and executing promotional plans to fulfilling of prizes.

· Contribute to marketing plans, including email marketing and campaign strategy, as well as execute content planning, media placement, asset creation, asset tracking, reporting, and campaign reviews.

· Partner with the analytics team to produce detailed reporting and analysis for all marketing campaigns including testing and optimization of tactics, evaluating response rates and ROI

· Partner with editorial and product teams to promote campaigns and optimize placements across the portfolio

Provide general marketing support, including:
· Manage the house media rotation daily operations –including uploading of assets, tracking and analyzing performance of media and provide on-going reports

· Support agency and vendor management

· Route projects for approval

· Catalog creative assets related to marketing promotions and campaigns

· Manage promotional calendar including social media for the Portfolio including: liaison with content producers, scheduling ads with art department and overseeing creative for all online advertisements

· Provide reporting on page-view driving marketing initiatives and how those initiatives have impacted site traffic and guest behavior. Initiatives include special promotional newsletters (FOBs), sweepstakes, contests, user-generated content, ad performance and social media promotions.

Additional marketing responsibilities include:
· Creating synergy opportunities, including partnering with the lines of business across The Walt Disney Company to develop cross platform campaigns that meet the marketing goals and objectives

· Participating in internal and external meetings such as daily scrum/agile meetings and brainstorming sessions with cross-functional teams including advertising sales, editorial, product, tech and creative.

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