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Social Media Manager

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Our Client has one of the fastest growing and most innovative businesses. This team is looking for a customer-focused, results-oriented Social Media Community Manager to grow our fan base, grow our brand affinity amongst our fans, and manage our relationship with our fans through intelligent community management, creative marketing, data-driven targeting, and strategic content planning.

The Social Media Community Manager will define and execute the customer experience on social media websites like Facebook, Twitter, and YouTube. He/she will foster a dialogue between customers and our client's brand as well as manage the overall health and engagement of the various reader communities. He or she will compile and analyze campaign metrics such as traffic from our social media properties to and will report on social media campaign performance to management teams. Additionally, he/she will drive the social listening and feedback loop to bring customer insight from social media back to the product and marketing teams.

Primary Responsibilities
Community Management:

- Work across teams to write, plan, and schedule content across social media touch points.
- Ensure that their marketing voice is consistently represented in all communications.
- Manage the presence their product on social networking sites like Facebook, Twitter, and YouTube.
- Plan community outreach efforts.
- Run fan engagement and fan acquisition promotions like sweepstakes or contests.
- Partner with Customer Service to address customer concerns and moderate user generated content.
- Develop, test, and refine best practices for engaging with customers and building the brand on social networking sites.

Analytics & Monitoring:

- Analyze key metrics and create weekly performance reports.
- Maintain a deep understanding of social networks, customers, and emerging social media trends.

Internal Social Media Advocacy:

- Report to the broader organization on the voice of the customer.
- Be an advocate for social media to the broader organization.
- Establish partnerships with subject matter experts and social media stakeholders across the organization to create and cultivate content for distribution through social networking sites.

Basic Qualifications

- Thorough understanding of social media and community management best practices
- Strong copywriting abilities and sound editorial judgment
- Excellent written and oral communication skills, with experience communicating to both customers and senior management
- Ability to use quantitative data and metrics to drive editorial decisions and marketing activities
- Ability to deal with ambiguity, respond flexibly to changes, and produce results in a fast-paced environment
- Strong influence management skills to influence business and technology teams without direct authority
- Strong bias for action and ability to prioritize effectively
- 3-5 years of community management experience
- Bachelor’s degree required

Preferred Qualifications

- Experience running online promotions such as sweepstakes and contests
- 5+ years of experience managing a social media presence, an online marketing strategy, or an online community
- Experience engaging large communities (1 million members or more)
- Experience with Facebook, Twitter, or YouTube advertising

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