Freelance Hiring:
The Guide
In 2025, the UK freelance workforce is expected to exceed 2 million with an estimated 82% working across Technology, Creative and Marketing.
Aquent's Freelance Hiring guide walks you through optimising collaboration with freelancers, from defining your needs to selecting the right skillset. It also breaks down what the freelance market looks like right now, and features freelance day rates for key Creative, Marketing and Tech roles.
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What's Inside
Overview
Freelance Hiring: The Guide provides up-to-date information on freelance hiring trends, tips and tricks for recruiting, and freelance day rates to help build a complete picture of freelance collaboration.
SECTION I
Understanding the World of Freelancers
This section explores the profiles of today’s freelancers, their aspirations and the reasons why they choose this path. It also looks at how these self-employed workers are adapting to changes in the market and how they organise their day-to-day professional lives, between working remotely and regular upskilling.
SECTION II
Defining Your Needs
It’s crucial to define your expectations and needs precisely before you start looking for a freelancer. From the choice of key competencies to the harmonisation of soft skills, each stage must be carefully thought through to ensure an appropriate match. In this section, we explore the essential steps for structuring your project and recruiting the freelancer who will fit in with your team and add measurable value.
SECTION III
Freelance Rate Card
Compiled based on real placement data over the previous 12 months, the freelance rate card breaks down day rate salaries for freelancers across Design & Creative, Project & Account Management, Experience & Product Design, Content, Copy & Social, Marketing & Communications, and Technology & Development.