What's Inside

2025 UK Hiring Trends

Creative, Content & Design

Creative, content and design jobs are still thriving and showing overall growth in 2025, with an emphasis on adaptability, multi-disciplinary collaboration, and leveraging new tools and technologies. Creative professionals and designers are increasingly being expected to show strengths beyond their craft expertise and are being leveraged as strategic partners that drive brand value and overall business outcomes.

While creative and copywriting professionals can still expect to shape brand narratives, visual branding and identities, marketing assets, and other creative initiatives, the field is ever evolving as new technologies and roles emerge in the modern workplace. Everything from design collaboration tools to AI impacts how creative professionals are expected to function within their roles.

The craft and field are both evolving at a rapid pace, and while there is still high demand for creative, content and design professionals, the best way to stay competitive in the current market is to continue to learn how to utilise new tools and technologies and build a solid understanding of how design and creative impacts business outcomes.

Have an immediate hiring need and require the latest creative/design salary data? Use the Salary Guide to find salaries for in-demand roles including:

Marketing & Communications

How brands and companies show up in the world is more important than ever in 2025. Marketing and communications roles will continue to grow and evolve as both emerging traditional industries and companies wrestle for relevancy in competitive markets.

Technology continues to play an increasingly large role in the field, with data-driven campaigns allowing for greater personalisation and targeting. New and existing distribution channels continue to expand reach and create a need for multifaceted marketers. Marketing and communications professionals will need to understand how to leverage new technology while maintaining brand identity and authenticity.

Marketing and Communications Teams will become more integrated as brand storytelling and outreach will have to stay cohesive across multiple channels and touch points. As new technologies become more prevalent Communications Teams will be leaned on to clearly and effectively communicate their benefit to an ever broader audience.

Have an immediate hiring need and require the latest salary data for marketing roles?

Use the Salary Guide to find salaries for in-demand roles including:

Digital Development & Production

Innovation will continue to be a top priority for most companies in 2025, and digital development and production are at the forefront of the technological revolution. While companies continue to rapidly scale their digital product offerings, Developers and Engineers are still in high demand, and the landscape remains highly competitive.

As development and production professionals continue to adopt agile methodologies and new tools allowing for quicker development cycles, the need for skilled, adaptive, and highly engaged Software Engineers and Developers continues to be a top priority for many of today’s most prominent companies.

Digital development and production will continue to evolve beyond the code base, and professionals in the field will likely see even greater need to collaborate with other functions like research, creative, design, and operations. Being a well-rounded Developer or Engineer in today’s market will not only impact how hireable you are, but earning potential as well.

Have an immediate hiring need and require the latest salary data for production and development roles? Use the Salary Guide to find salaries for in-demand roles including: