2025 Salary Guide
Our 2025 Salary Guide offers salary benchmarks for over 130 marketing, creative, and tech titles including UK average salaries for Marketing Managers, Copywriters, Creative Directors, UX Designers, Software Engineers and more.
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What's Inside
Overview
This Salary Guide provides up-to-date information on 2025 hiring trends, workplace insights, and the salaries you need to build a high-performing team.
SECTION I
A Complicated Hiring Landscape
UK Managing Director, Aliza Sweiry, explores the state of the jobs market in the UK right now, in the wake of economic shifts, the rise of AI, and rapidly-evolving workplace policies.
SECTION II
Salaries by Expertise
See a breakdown of Permanent salaries and rates for more than 130 distinct creative, marketing and technology job titles, based on recent placements made. Here you’ll find pay rates for Product Design Directors, Digital Producers, SEO Specialists, and Full Stack Developers, to name a few.
SECTION III
Salaries by Emerging Roles
Explore new and emerging job opportunities as well as in-demand positions aligned with constantly-developing technologies. In this section, you’ll find out how much a junior VR Engineer earns, salaries for Immersive UX Researchers, and how much a Character Artist gets paid.
Junior Pay Rates
You can ensure you’re offering a fair and competitive entry-level salary for creatives, marketers or digital specialists by utilising figures from the Low to Mid ranges of our Salary Guide. If you’re still unsure after you’ve had a look at the guide, our team at Aquent would be happy to help. Just get in touch!
Future of Work
We’ve seen a growing demand for emerging roles in AI, game design, engineering, and Fintech. Review Data Architect, Prototyper, and Machine Learning Engineer salary data, as well as rates for many other high-growth roles.
UX and Customer Experience
The right talent are key when it comes to making sure your online experience exceeds customer expectations. For in-demand roles, our guide allows you to review current UX Designer incomes, how much Service Designers earn, or the cost of a Product Design team.