Field Marketing Manager

Overview

In partnership with Aquent, a leading enterprise technology company is revolutionizing how businesses operate across diverse industries. Committed to driving innovation and delivering exceptional value, this company empowers organizations with cutting-edge solutions that transform operations and accelerate growth. We are seeking a dynamic and results-oriented marketing leader to spearhead our field marketing efforts for the Retail, Hospitality, Transportation, and Manufacturing sectors. In this pivotal role, you will be the single-threaded marketing lead, orchestrating cross-functional initiatives to significantly drive demand generation, pipeline growth, and revenue impact. Your strategic vision and hands-on execution will directly shape our market presence and contribute to the success of our sales teams, making a direct and measurable impact on our continued expansion and client success.

Your Impact and Responsibilities

• Lead the development and execution of a comprehensive field marketing plan for the Retail, Hospitality, Transportation, and Manufacturing market, aligning with global priorities and focusing on pipeline creation and acceleration.
• Design and implement high-impact field programs, including events, campaigns, Account-Based Marketing (ABM) plays, partner-led motions, and executive engagements, to generate, progress, and accelerate pipeline.
• Act as the central marketing lead for the market, coordinating and aligning extended Marketing teams (field, persona, digital, content, PR, partner marketing, customer advocacy programs) into a cohesive, revenue-driven go-to-market motion.
• Collaborate closely with Sales leadership and account teams for the Retail, Hospitality, Transportation, and Manufacturing sectors to understand territory objectives and account plans, ensuring marketing investments directly support target accounts and key opportunities.
• Manage end-to-end planning and execution of field events, trade shows, executive roundtables, and customer programs, from brief and positioning through to logistics, promotion, and follow-up.
• Orchestrate cross-functional go-to-market initiatives, partnering with product marketing, demand generation, digital, PR, and partner teams to localize messaging, develop impactful content, and ensure consistent storytelling across all touchpoints.
• Work with key partners to design and execute joint marketing initiatives that expand reach, drive pipeline, and support co-selling motions within the industry ecosystem.
• Utilize market insights, customer feedback, and competitive intelligence to inform strategy and program design. Track, measure, and report on program performance, ROI, and key marketing metrics to optimize future planning and maximize impact.
• Provide clear direction to internal teams and external vendors/agencies, ensuring on-time, on-budget, and on-brand execution of all initiatives.

What You’ll Bring

Must-Have Qualifications

• Solid professional experience in field marketing, demand generation, or related B2B marketing roles, ideally within enterprise technology/SaaS.
• Proven track record of designing and delivering marketing programs that drive measurable pipeline and revenue impact.
• Experience partnering closely with enterprise Sales teams and operating in complex, multi-stakeholder sales cycles.
• Strong strategic and analytical thinking skills, with the ability to translate business objectives into clear marketing plans and measurable KPIs.
• Excellent project management and organizational skills, capable of managing multiple programs, stakeholders, and deadlines simultaneously.
• Outstanding communication and interpersonal skills, with the ability to influence and build trust across Sales, Marketing, Partners, and Leadership.
• Comfortable operating both strategically and hands-on, from planning to execution and performance analysis.

Nice-to-Have Qualifications

• Experience working in or marketing to industries such as Retail, Hospitality, Transportation, Manufacturing, or Consumer Goods.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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