UX Spectrum

The dilemma with UX is that the field is broad, new and constantly evolving, making it challenging to define exactly what UX is.

The UX Spectrum is a handy tool, developed by us, to help you determine exactly what skills and experience your next UX hire needs. Or, if you’re applying for your next UX role, work out where your strengths lie and how best to position yourself.

Rate each competency 1-5 (with 5 being most important) and work with one of our talent agents to find your perfect match.

Click each section below to create your own UX spectrum and download your shape.


Product strategy

What the product is

Defining the vision, proposition, principles and roadmap in line with the organization, its brand and to fit the market; then managing the solution design and development in line with an ever changing understanding of this.

Customer experience strategy

Including multichannel strategy and service design

How the product and service works across different channels

Planning and orchestrating solutions at multiple product and service touchpoints in line with defined design principles and managing the performance of these against the needs, behaviours and experiences of customers and employees


Interaction Design

How people interact with the product

Defining the flow and behaviour of the product and service in response to users’ interactions

Visual Design

Incorporating information design, visual language, motion graphics

What people see

Defining the presentation layers of the product or service in line with the brand including the structure of the design (information design), the way that the interface transitions between states (motion graphics) and the style of the visual elements (visual language).


Quantitative research

Including market research, surveys, analytics, AB testing

What people say and do

Broad but shallow research that produces statistics from significant sample sizes to identify focus areas for qualitative research and design investment, and to evaluate the success of a product or solution against key metrics

Qualitative research

Including qual user testing, ethnography, design research

How people feel and behave

Narrow but deep research conducted with small sample sizes focused on observing and interviewing people to understand their needs, behaviours and contexts to inform and evaluate design solutions and experience strategies.

Information / Content

Information Architecture

How the information is structured

Defining the structures and relationships between information across the product or service, including language (nomenclature), structures (taxonomies, ontologies)

Content strategy

How content is planned and managed for effective delivery

Defining content objectives, document and data types, volume, governance and ownership