The dilemma with UX is that the field is broad, new and constantly evolving, making it challenging to define exactly what UX is.
The UX Spectrum is a handy tool, developed by us, to help you determine exactly what skills and experience your next UX hire needs. Or, if you’re applying for your next UX role, work out where your strengths lie and how best to position yourself.
Rate each competency 1-5 (with 5 being most important) and work with one of our talent agents to find your perfect match.
Here is your UX shape
Now that you can see where your UX needs or skills are, it’s time to get in touch! Share your shape with one of our agents and we will help you to hire the right UXer for your team or match you with the perfect role and work on the areas you want to develop.
Click each section below to create your own UX spectrum and download your shape.
Strategy
Product strategy
What the product is
Defining the vision, proposition, principles and roadmap in line with the organization, its brand and to fit the market; then managing the solution design and development in line with an ever changing understanding of this.
Customer experience strategy
Including multichannel strategy and service design
How the product and service works across different channels
Planning and orchestrating solutions at multiple product and service touchpoints in line with defined design principles and managing the performance of these against the needs, behaviours and experiences of customers and employees
Interface
Interaction Design
How people interact with the product
Defining the flow and behaviour of the product and service in response to users’ interactions
Visual Design
Incorporating information design, visual language, motion graphics
What people see
Defining the presentation layers of the product or service in line with the brand including the structure of the design (information design), the way that the interface transitions between states (motion graphics) and the style of the visual elements (visual language).
Research
Quantitative research
Including market research, surveys, analytics, AB testing
What people say and do
Broad but shallow research that produces statistics from significant sample sizes to identify focus areas for qualitative research and design investment, and to evaluate the success of a product or solution against key metrics
Qualitative research
Including qual user testing, ethnography, design research
How people feel and behave
Narrow but deep research conducted with small sample sizes focused on observing and interviewing people to understand their needs, behaviours and contexts to inform and evaluate design solutions and experience strategies.
Information / Content
Information Architecture
How the information is structured
Defining the structures and relationships between information across the product or service, including language (nomenclature), structures (taxonomies, ontologies)
Content strategy
How content is planned and managed for effective delivery
Defining content objectives, document and data types, volume, governance and ownership