Click each section below to create your own UX spectrum and download your shape.
What the product is
Defining the vision, proposition, principles and roadmap in line with the organization, its brand and to fit the market; then managing the solution design and development in line with an ever changing understanding of this.
Customer experience strategy
Including multichannel strategy and service design
How the product and service works across different channels
Planning and orchestrating solutions at multiple product and service touchpoints in line with defined design principles and managing the performance of these against the needs, behaviours and experiences of customers and employees
How people interact with the product
Defining the flow and behaviour of the product and service in response to users’ interactions
Incorporating information design, visual language, motion graphics
What people see
Defining the presentation layers of the product or service in line with the brand including the structure of the design (information design), the way that the interface transitions between states (motion graphics) and the style of the visual elements (visual language).
Including market research, surveys, analytics, AB testing
What people say and do
Broad but shallow research that produces statistics from significant sample sizes to identify focus areas for qualitative research and design investment, and to evaluate the success of a product or solution against key metrics
Including qual user testing, ethnography, design research
How people feel and behave
Narrow but deep research conducted with small sample sizes focused on observing and interviewing people to understand their needs, behaviours and contexts to inform and evaluate design solutions and experience strategies.
Information / Content
How the information is structured
Defining the structures and relationships between information across the product or service, including language (nomenclature), structures (taxonomies, ontologies)
How content is planned and managed for effective delivery
Defining content objectives, document and data types, volume, governance and ownership